The sound of beautiful women speaking seductively in foreign tongues—oh, how the young male American ignoramus loves that. He finds it all but impossible to resist such charms, even if the ladies are actually talking a whole lot of gibberish.
And indeed, the Russian, Italian, Brazilian and French beauties in these four ads for Clark Bar (from Hill Holliday in Boston) aren't saying anything sexy, as it turns out. They deliver purring monologues in their native language before uttering a single line in English: "Are you Clark enough?" That suggestive line is also a URL, where excitable young dudes can go and, among other things, see subtitled versions of the ads—and be disappointed, though hopefully amused, to learn that they've been had.
For the crestfallen, there is a "Man Test" on the site to get those testosterone levels back up.
See all the spots and credits below.
CREDITS
Agency: Hill Holliday
Chief Creative Officer: Lance Jensen
Executive Creative Director: Joe Fallon
Creative Directors: Rick McHugh, Bob Gates
Copywriter: Rick McHugh
Art Directors: Bob Gates, Wesley Dorsainvil
Illustrator: Rita Csizmadia
Digital Directors: John Running (Director, Innovation and Technology), Mark Oglia (Innovation and Technology)
Digital Creative: Nat Wales and Jeff Boulay (Senior Creative Technologists), Rob Erskine (Creative Technologist)
Digital Developer: Steve Callan (Senior Developer)
Agency Producers: Carissa Marlowe, Maggie Flatley (Assistant Broadcast Producer), Matt Villone (Associate Digital Producer)
Production Company: Smuggler
Executive Producers: Patrick Milling Smith and Brian Carmody (Partners), Lisa Rich
Producer: Shannon Jones (Bidding Producer), Andrew Colon (Head of Production)
Director: Chris Smith
Edit House: Peel & Eat
Editor: Joel Walker