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Evolving a Legacy Brand With the CMO of Dreyer’s Ice Cream

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H?agen-Dazs. Skinny Cow. Edy's. Drumstick. If you're a fan of ice cream, there is a good chance you have heard of at least one of these brands. Since 1928, Dreyer's Grand Ice Cream has been in the business of putting smiles on people's faces with ice cream, and according to Elizabell Rivera Marquez, CMO of...

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