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Fruit of the Loom Revives Classic Mascots for the TikTok Generation

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The fruit guys, as they were once known, sang shoe-gazing ballads a la Coldplay, dropped music videos worthy of early MTV and humanized a healthy food group, all in service of hawking modestly priced underwear. The endearing mascots for Fruit of the Loom--a rotating ensemble of actors who first appeared in TV commercials in the...

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