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The ‘Ultimate Driving Machine’ Architect Looks Back on 50 Years of Creativity

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The "Ultimate Driving Machine" is turning 50. The phrase made famous by the agency Ammirati & Puris remains the marketing machine that has driven the BMW brand for the last five decades, and its creator, Martin Puris, is giving it all away. To celebrate the 50th Anniversary of BMW's "Ultimate Driving Machine," Puris is donating...

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