From the Stadium to the Skies: Booze-Free Brands Break New Ground

More than 400 people gathered for a summer pop-up at the New York Mets' home stadium, Citi Field in Queens, snapping photos with team mascots, listening to DJ sets, playing lawn games and drinking cocktails, beer and wine--minus the booze. The four-day activation--a partnership between the MLB franchise and event company Absence of Proof--put young...