It’s Time for Cannes to Shift Its Finale Focus Away From Film
Perusing the work at the Palais des Festivals last week, I was once again struck by the breadth and sophistication of our industry's creative output. The product innovation, design, experiential and so...
View ArticleHow a Surge of Tourists and Ecological Threats Led to Palau Pledge, Cannes’...
CANNES, France--Typically, tourism policy changes in small island nations don't spark international attention. But at this year's Cannes Lions, that's exactly what took center stage. Palau Pledge, a...
View ArticleWhich Video Streaming Service Is Right for You?
It's no secret how popular streaming video services have become. According to Deloitte's 2018 Digital Media Trends Survey, over 55 percent of U.S. households were subscribed to a paid video streaming...
View ArticleThe Story Behind Apple’s ‘Welcome Home,’ a Joyous Metaphor for the Impact of...
CANNES, France--It's one of the most visually complex ads ever created, a perfectly choreographed adventure that's half Alice in Wonderland, half Wrinkle in Time. But Apple's "Welcome Home" spot for...
View ArticleLyft Users Will Get a Chance to Travel Back to the ‘80s in a Stretch Limo...
Get ready for a quick trip back to the 1980s, thanks to a partnership between Netflix's Glow and Lyft. Lyft users in Los Angeles and Las Vegas will have a chance to ride around town in Melanie...
View Article3 Influencer Marketing Lessons Learned From Queen Victoria’s Fierce Style
Nothing says influence like giving your name to an entire era. More than a century after the sun finally set on Queen Victoria's remarkable 63-year reign, her name remains a byword not just for a time...
View ArticleHow AT&T and WarnerMedia Can Inspire Deeper Personalization in Telco
The very notion of identity is a unique and intimate concept, one that evokes a deep and personal reaction from all of us. Identity has gone through centuries of discovery and exploration, and labels...
View ArticleThe Daily Beast Will Now Offer Exclusive Content to Paying Subscribers
The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they're loyal enough to pay for the material they post. Many...
View ArticleIt’s Time to Bridge the Gap Between Digital and Its Lack of Human Emotion
"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn." While Alvin Toffler wrote those words almost 50 years ago for his...
View ArticleJustice Department Approves Disney’s Merger With Fox as Comcast Mulls Next Move
The Walt Disney Company just received its biggest boost yet in its quest to beat out Comcast for the right to purchase 21st Century Fox: the Justice Department has conditionally approved Disney's deal...
View Article‘Thor’s Hammer’ Ad Spotlights Volvo’s Partnership With Swedish Football...
Leading up to the win-or-go-home game of Sweden against Mexico in the World Cup (which Sweden won 3-0 to advance in the tournament), Volvo Cars highlighted its longstanding partnership with the Swedish...
View ArticleAdidas Originals Surprised Influencers With Personalized Billboards for the...
Adidas Originals wanted to work with influencers to hype the launch of its P.O.D. shoe but didn't want to just send a bunch of social media stars a box of shoes and hope they would post about them....
View Article6 Steps for Overcoming Marketing Anxiety and Forging a Lasting Bond With...
These are anxious times in the marketing world. In the last 18 months, GDPR has gone from distant possibility to present reality. The Cambridge Analytica scandal has raised awareness of data misuse and...
View ArticleWant to Know Where Cannes Attendees Actually Spent Time This Year? Hint:...
It's easy to look at Instagram posts from Cannes Lions festival attendees and wonder what exactly they did while there. Drink ros? on a yacht? Listen to a meditation guru? And why, exactly, do...
View ArticleWatch All 11 of the Year’s Best Ads, According to the Cannes Lions Film Jury
Each year, the Cannes Lions Film jury seems to select ads that run the full range of emotions, from hilarity to heartbreak. This year's gold Lion and Grand Prix selections were no exception. Ads from...
View ArticleThese Cringeworthy Spots Show That Being Too Sweet Can Be Too Much in Both...
In life, there are times to be sweet--mushy even--but it can sometimes go too far and off the rails quickly. In a new campaign for Siggi's, the fast-growing, low-sugar yogurt brand, it's clear that not...
View ArticleWith Its First Thursday Night Football Game Set for Sept. 27, Fox Solidifies...
Two months after setting the schedule for Fox's marquee fall primetime show--Thursday Night Football--the network has locked in the rest of its premiere dates for the 2018-19 TV season. The network...
View ArticleLinkedIn Just Added QR Codes and Translation of Posts
LinkedIn announced two new features Thursday: QR codes to enable users to quickly find profiles of people they meet and instantly connect with them on the professional network, and translation of posts...
View ArticleInstagram Released a Handbook Full of Tips for Creating Content on IGTV
Instagram's IGTV platform is barely a week old, but the company is wasting no time getting as many big-time Instagrammers as possible up and running on it. It also released a 48-page guide full of tips...
View ArticleMinecraft Let Gamers Design Sculptures That Will Now Become Artificial Coral...
File this one under life imitating art. Minecraft and San Francisco agency 215 McCann have partnered on an initiative to help restore the coral reefs in Mexico in conjunction with the Microsoft-owned...
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