Introducing TechMagic With Cathy Hackl: Your Gateway to the Future of Technology
In a world where technology is advancing at an unprecedented pace, staying informed and connected with the latest trends and innovations has never been more crucial. Enter TechMagic with Cathy Hackl, a...
View ArticleAmazon Reveals First Black Friday NFL Game Advertisers
Your Black Friday prep is already starting, thanks to Amazon. Today, Amazon told Adweek that three companies, Columbia Sportswear, Bose and Carnival Cruises, would be advertising during the first-ever...
View ArticleThe Curious Case of Colle McVoy, Adweek’s 2023 U.S. Midsize Agency of the Year
At the Wyman Building, there's no ambiguity about what you're in for. Every Tuesday and Thursday, on the uppermost floors of this tawny-stoned warehouse in Minneapolis' Warehouse District, the din of...
View ArticleAlto Has Pushed Beyond the Old Ways of Working as Adweek’s US Small Agency of...
Angry advertising employees cracking open this Adweek issue might've recently wondered why they've returned to work at a dusty office building. Small creative agency Alto and its client Upwork, a...
View ArticleAdweek’s Multicultural Agency of the Year The Community Has Been Reaching the...
Before opening The Community (La Comunidad) with his brother, Jose, Joaqu?n Moll? almost quit advertising. He came from big shops, saw through successful award-winning work, and yet Moll? yearned to do...
View ArticleThe Keys to a Successful Brand-Agency Relationship
The relationship between brands and their agency partners is more important than ever. But what do brands look for when partnering with an agency, and how can agencies make their partnerships with...
View ArticleHow Agency of the Year Finalists Stack Up for PTO, DEI, Sustainability and More
This year, Adweek highlighted 34 agencies across seven categories as finalists for Agency of the Year. These shops range from very tiny--Quality Meats Creative has just eight full-time employees--to...
View ArticleLiving in a Multi-Hyphenate Reality
How do you reach multicultural audiences in a market that's rapidly approaching a "majority-minority" status? The Community, which has just been crowned Adweek's 2023 Multicultural Agency of the Year,...
View ArticleAdweek Podcast: How We Chose Adweek’s 2023 US Agency of the Year Winners
The Adweek Agency of the Year 2023 winners have finally been crowned. Adweek's editorial team combed through over 100 entries to ultimately choose seven winners. Jameson Fleming, Adweek's managing...
View ArticleParamount Adds iSpot as New Currency Partner
Paramount is making good on its commitment to collaborate with multiple measurement companies. Top line Today, the publisher announced it has partnered with cross-platform TV measurement company iSpot...
View ArticleBrave Commerce Podcast: Creating Authentic Experiences
In this episode of Brave Commerce, Sharon John, president and CEO of Build-A-Bear Workshop, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss brand licensing, consumer-centric approaches and...
View ArticleAdobe Is Not Done With Its Generative AI Offerings
Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March, according to the...
View ArticleThe Speed of Culture Podcast: Behind the Screens of Social Media
Many books discuss the history of platforms like Facebook, YouTube and Instagram, but there's a lot more to the social media story. Taylor Lorenz, technology columnist at The Washington Post, decided...
View ArticleDecoding Marketing Leadership With Mayur Gupta
In a recent interview at Brandweek, Mayur Gupta, CMO of Kraken, shared his unique journey and perspectives on the role of marketing leadership in driving business growth. Gupta's background as an...
View ArticleActivision Blizzard’s Game-Changing Marketing Approach
When it comes to gaming, certain publishers just know how to create franchises that produce loyal fanbases beyond their platforms. Activision Blizzard has created numerous games that players cannot get...
View ArticleThis Plan B Competitor Offers Up an Unthinkable Concept: Men Making The Purchase
Emergency contraceptive brand Julie is pitting male comedians against each other to debate who is more deserving of the last pill box in the drug store aisle: The guy who doesn't know what a mortgage...
View ArticleHow LadBible Increased Platform Revenue by Going All In on Short Form
Social publisher LadBible has seen revenue growth through its investment in short-form video across its vast portfolio of social platforms, three of its executives told Adweek on stage during Social...
View ArticleWhy Brands Should Foster Long-term Relationships With the LGBTQ+ Community
Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. In a conversation with...
View ArticlePublicis CEO Considers Return to Office Mandate and AI Investments Crucial...
Earlier this month, Publicis Groupe CEO Arthur Sadoun announced a controversial return-to-office (RTO) plan set to go into effect Jan. 1. It requires Publicis employees to work in the office three days...
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