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Creators Can Now Make Affiliate Money From Linking Target Products Through...

Creators are trying to lock in affiliate dollars from gift guides and holiday shopping content, and technology firms want a cut of that revenue. Linktree, a popular tool that creators use to organize...

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Overnight Cable News Ratings Oct. 29-31: Kamala Harris Rally Lifts CNN

Tuesday, October 29 CNN greatly benefited from carrying Vice President Kamala Harris' campaign rally live as the network's 7 and 8 p.m. ET hours brought in over one million total viewers. Fox News' The...

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Week of October 28 Evening News Ratings: CBS Evening News Scores Week-to-Week...

The last week of October and the final week of the 2024 campaign season held positive news for CBS Evening News with Norah O'Donnell. The perpetual third place newscast was also the only program to see...

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Harris’ Bold Marketing Tactics in 2024

Regardless of political leaning, any social media strategist, content manager, or content creator can learn from the Harris campaign's best-in-class social strategy to connect with target audiences and...

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Trump’s Bold Marketing Tactics in 2024

In this election, we witnessed unique campaign strategies by both presidential candidates. What struck me most was former President Donald Trump's ability to deploy marketing in a powerful and...

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Week of October 28 Morning News Ratings: Today Breaks GMA’s Winning Streak

After five weeks at the top of the charts, ABC News' Good Morning America surrendered its crown on the last week of October. NBC News' Today finished first in total viewers--and retained its usual top...

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Our Brand Crashed the Timothée Chalamet Competition. Here’s What We Learned

In early October, I saw a post on X floating around with a flyer promoting a Timothee Chalamet look-alike competition. I thought it was a big old gag to get some attention. After looking into it, I was...

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Here’s How Brian Williams Began Amazon’s First Newscast

Brian Williams didn't travel over the rainbow to return to the anchor's chair--just to Culver City, California. The former face of NBC Nightly News ushered Amazon into the brave new world of news...

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Chief Meteorologist Tim Deegan to Retire from First Coast News

First Coast News chief meteorologist Tim Deegan has announced he will retire after 42 years. His last day on-air will be May 30, 2025. Deegan joined First Coast News in 1982 as a meteorologist. Before...

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Election Night 2024: Watch How News Outlets Began Their Primetime Coverage

Primetime coverage of 2024's political Super Bowl is now underway. Key talent from the various news outlets in position to cover one of the most costly contended presidential elections in American...

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