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Giant Headphones Stolen From Crazy Bus-Shelter Installation in Canada
Advertisers complain about people stealing their ideas. In this case, someone literally stole a pair of giant headphones, worth $12,000 (does that mean they actually work?), that were intended to get...
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Agency's Pizza Stunt Gets Stomach-Turning Case-Study Video
Pizza is geek bait, says BETC Euro RSCG. Bait for what? For the French TV channel MCM's new programming lineup. How so? The agency teamed with a pizza maker to make show-themed pizzas: "Mangas,...
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The Spot: Lost in the Supermarket
IDEA: New World, a New Zealand supermarket chain, recently established a national marketing team, replacing a regional model, and wanted new ads that would live up to the feeling of enchantment in the...
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Evian's Talented Fridge Magnet Restocks Your Bottled Water
Imagine the future. You're plumbing the depths of the oversized fridge at your chateau in the south of France, and you realize you're running low on bottled water. Panic! Nope. Just close the door,...
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Ad of the Day: Coca-Cola
Convenience-store robberies. Suspicious elevator activity. Parking lot holdups. The security-camera footage you generally see on TV doesn't exactly reveal the most flattering side of mankind. The...
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First Mover: Mr. Fox
Specs Name Mr. Fox Age 42 New gig Columnist, Town & Country You have a new column for Town & Country where you go undercover to review top service establishments, starting with hotel...
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The Spot: Chewing Is Believing
IDEA: For years under JWT, Stride was "the ridiculously long-lasting gum." Wieden + Kennedy in London, which took over U.S. ad duties in December, felt that positioning had lasted a bit too long—that...
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Coca-Cola Joins the Revolution in a World Where the Mob Rules
CANNES, France—Invoking the spirit and language of modern revolution—everything from the Arab Spring to the Occupy movement—Coca-Cola's top marketer on Tuesday explained how the company is adapting to...
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The U.S. Finally Gets Cooking With Pizza Vending Machines
Finally, pizza in vending machines. It's about freaking time. Let's Pizza is debuting a pizza vending machine that, for the minimal outlay of $6, will dispense 10.5-inch personal-size pizzas which are...
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Ogilvy's 'Rugbeer' Vending Machine Dispenses Bottles When You Tackle It
To placate northern Argentina's rugby fans and their insatiable lust for hitting things really hard, Ogilvy created a "Rugbeer" vending machine for local beer Cerveza Salta. You have to tackle the...
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McDonald's Shows You Why the Burgers in Its Ads Look Better Than the Real Thing
It's weird when fast-food places, especially McDonald's, embrace transparency. It seems wholly out of character, like Buck Turgidson letting people see the Big Board. But Mickey D's has addressed the...
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Mars Previews New Rivalry-Themed Twix Campaign From BBDO
CANNES, France—The two bars inside Twix are about to have a falling out. Mars, which is being honored as the 2012 Advertiser of the Year at the Cannes Lions festival here, took the opportunity to...
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Taking Stock
You can’t squeeze a ripened tomato with an iPhone. Even with online and mobile shopping at our fingertips and players like FreshDirect thriving, consumers seeking the freshest and healthiest produce...
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Ad of the Day: Applegate Farms
Moms—if you're worried the cow that you'll serve this summer might be a junkie, Applegate Farms is the beef for you. So says the purveyor of organic and natural packaged foods in a new campaign,...
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Ad of the Day: Little Caesars
Landing a big fish is exciting. So is getting a pizza for $5. So are dachshunds. So is landing a big fish. So is getting a pizza for $5 … This week, Little Caesars launched its first work from its new...
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Tecate Sorry for Billboards Encouraging Men to Pee on Trees
Turns out encouraging people to whiz on trees isn't sound marketing policy. Mexican beer brand Tecate found this out recently when it took down billboards in Los Angeles and San Francisco that...
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Girl Makes Out With a Walrus in Latest Crazy Skittles Ad
It's come to this—girls swapping spit with tusked sea creatures in the suddenly bestial Skittles campaign from DDB Chicago. Walruses do make the occasional cameo in advertising; BBH's pat-a-cake spot...
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Jack Daniel's Is Back With More Patriotic Posters
Jack Daniel's loves Independence Day. Last July, the whiskey brand built a campaign around letterpress printing, employing Yee-Haw Industries to create a bunch of patriotic posters and chronicled the...
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Ad of the Day: Applebee's
Applebee's serves only the freshest, and the finest, at great prices. It promises. And it won't bore you to death with snobby details about the ingredients. Yesterday, the casual-dining restaurant...
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Ad of the Day: Heineken
Heineken had two fairly major hits in 2011 as part of its then-new "Open Your World" global ad campaign. "The Entrance" and "The Date," two 90-second spots from Wieden + Kennedy in Amsterdam, were...
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