BBDO NY just dropped "The House Party," a new video for Bacardi that was, sadly, was not the glorious return of Kid 'N Play for which we'd hoped.
Rather, the ad depicts a roving hipster gang that turns a house relocation into a raucous wingding, complete with a legit DJ, bathtubs full of liquor (Bacardi, of course), and live chickens flapping around the den.
It's the agency's first work for Bacardi since picking up the brand earlier this year. The idea is that nothing can stop a good house party, not even the myriad logistical issues on display here. From the precarious situation of the house itself, riding the bed of that truck like a thong, to its somehow endless supply of phantom electrical power, the entire concept seems perilously unsafe.
The spot is the hood ornament on a massive promotional campaign and house party tour that starts in Philadelphia on Halloween and rips across America from there. Maybe strap the house down longways this time, guys.
CREDITS
Client: Bacardi
Head of Creative Excellence: Zara Mirza
Senior Executive Producer: Peter Friedman
Agency: BBDO NY
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Danilo Boer
Senior Creative Director: Matthew Brink
Senior Creative Director: Adam Livesey
Copywriter: Danilo Boer
Copywriter: Roberto Danino
Art Director: Danilo Boer
Art Director: Danny Adrian
Group Planning Director: Gordon Mclean
Head of Communications Planning: Julian Cole
Communications Planner: Cody Levine
Senior Acct Director: Justin Zerrenner
Acct Manager: Josh Goodman
Acct Executive: Lindsay Vellines
Acct Executive: Alexa Rice
Director of Integrated Production: Dave Rolfe
Global Executive Producer: Angelo Ferrugia
Executive Music Producer- Rani Vaz
Marketing Arm (Music Negotiation) - Brad Sheehan
Business Affairs: Shelly Bloch
Head of Art & Design: Danilo Boer
Iconoclast
Director: Megaforce
Executive Producer - Charles-Marie Anthonioz
Senior Line Producer -Bridgitee Pugh
Director of Photography: Alexis Zabe
The Mill- NY
Visual effects supervisor / 2D lead: Ilia Mokhtareizadeh
Visual effects supervisor / 3D lead: Olivier Varteressian
Visual effects producer:Eliana Carranza-Pitcher
2D artists: Blake Druery, Dae Yoon Kang, Ben Kwok and Sam Caine
3D artists:Laurent Giaume, Tim Kim, Ivan Joy, Claire Chang
Colorist: Fergus McCall
WORK Editorial NY
Editor: Neil Smith
Executive Producer: Jane Dilworth
Senior Producer: Sari Resnick
Cutting Assistant: Adam Witten
Barking Owl- Sound Design
Creative Director - Kelly Bayett
Sound Designer - Rommel Molina
Associate Producer - Ashley Benton
Music: John Wood - "Born to Wonder"