Destination Marketing Insights From Kate Wik, CMO of Las Vegas Convention and...
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik, CMO of the Las Vegas Convention and Visitors Authority. In this engaging conversation, Kate shares...
View ArticleDisney Sells Out Ad Inventory for 97th Oscars Ahead of Show’s Streaming Debut
Even without last year's Barbenheimer bump, the excitement surrounding this year's unpredictable Oscar race is proving Kenough for advertisers. Disney Advertising announced that it has once again sold...
View ArticleStreaming Ratings, Week of Jan. 27: Second Week at No. 1 for Netflix’s The...
Netflix's crime thriller The Night Agent made it two weeks in a row as the most-watched streaming title, taking the honor for the final week of January, according to Nielsen Streaming Content Ratings....
View ArticleThe Oscars Are the Super Bowl For Brands Targeting Women
Katherine Heigl doesn't mince words, candidly sharing what birthing an 8-pound baby can do to the human body--namely, causing such phenomena as the "coughing-fit panty blitz" and the "giggle dribble."...
View ArticleNBC News Eyes Q4 Launch for Subscription Video Product
NBC News Group is planning to launch a video-centric subscription product in the fourth quarter, according to NBCUniversal News Group chairman Cesar Conde. The forthcoming platform, which Conde...
View ArticleThe Streamers to Watch at the Oscars: Netflix Leads, But Mubi Has Substance...
Editor's Note: This post was originally published on Jan. 23, 2025; it has been updated to reflect recent events. It's Emilia Perez's world... or at least it was. After years of chasing Oscar's biggest...
View ArticleMSNBC to Remain in New York After SpinCo Spin-Off
Earlier this week, MSNBC announced a programming shakeup of its weekday and weekend schedules set to take effect in April. These on-air changes, which were accompanied by layoffs, come as the network...
View ArticleTicker: ABC News to Offer Special Coverage of the Oscars
Top of the Ticker: ABC News will offer special coverage leading into the 97th Oscars on Sunday, March 2. On Friday, Good Morning America's Robin Roberts will host the primetime special, Countdown to...
View ArticleJolie Sherman Returns to Detroit as Reporter
Jolie Sherman will join Detroit ABC affiliate WXYZ as a reporter and multimedia journalist. The Bloomfield Hills native has also worked at WVNY in Burlington, Vermont and at WVIT in Hartford,...
View ArticleGoogle, Amazon, Others Respond to Senators’ Inquiry About Funding CSAM Via Ads
Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they're taking after they inadvertently helped facilitate advertising on a site...
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