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Deutsch Family Wine and Spirits Names Tombras Media Agency of Record

Deutsch Family Wine and Spirits has named Tombras its media agency of record (AOR), it exclusively told ADWEEK. The account expands an existing partnership between the pair. Tombras is currently...

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How Netflix Dropped the Mic With Its New Subscriber Strategy

Netflix had a massive quarter. In its earnings report for Q4, the streaming giant announced its biggest subscriber numbers to date, adding nearly 19 million paid subs, which pushed its numbers to over...

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5 Marketing Lessons Bethenny Frankel Learned the Hard Way (So You Don’t Have To)

Seventeen years ago, a multimillion-dollar brand was born before the eyes of 1.13 million TV viewers, and none of them knew it. It began during the first season of The Real Housewives of New York. In...

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Top Creator MrBeast Joins Group Submitting a Bid for TikTok

The creator marketing ecosystem dodged a potentially devastating bullet with President Donald Trump's recent executive order postponing the ban on TikTok in the U.S. Now, a creator luminary is stepping...

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Explainer: What To Know About CNN’s Defamation Case and Verdict

On Jan. 17, CNN announced that it had settled a defamation case with Navy veteran and security consultant Zachary Young. The trial unfolded in a Florida courthouse during the first two weeks of January...

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Anthropologie’s Secret to Retail Success With CMO Elizabeth Preis

Retail is no longer just about selling products--it's about creating experiences that are relevant and resonate emotionally. In this episode of The Speed of Culture podcast, Matt Britton sits down with...

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Kansas City ABC Station Adds Sixth Meteorologist to Weather Team

Brittany Foster has joined Kansas City ABC affiliate KMBC as a meteorologist. The station now has the city's largest weather team with six meteorologists. "When it comes to keeping viewers safe, KMBC 9...

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Ulta Beauty CMO Michelle Crossan-Matos Is Leaving the Beaty Retailer

Michelle Crossan-Matos, chief marketing officer at Ulta Beauty, revealed in a LinkedIn post Wednesday that she is leaving the company. Crossan-Matos assumed the CMO role at Ulta Beauty in January 2023,...

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Donald Trump’s Inauguration Draws 24.5 Million Viewers, Down From 2021 and...

This post has been updated with final numbers from Nielsen Media Research The numbers are in, and 24.589 million total viewers watched President Donald Trump's inauguration on Monday, per Nielsen Media...

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Here’s How Much TikTok Has Dominated Short-Form Video

If short-form video is the future of social media, TikTok is months, if not years, ahead of the competition. Last year, U.S. TikTok users spent most of their time on the app (55%) watching content in...

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