Pepsi is returning for its fourth year as title sponsor of the Super Bowl halftime show. And on Wednesday it launched a new online video series called "Camp Halftime," comprised of weekly clips starring actor/comedian Donald Faison, who schools counselors on how to produce a flawless halftime spectacle on the big day.
Each of four spots, created in partnership with The Kicker—Above Average's sports comedy site—will roll out on Wednesdays leading up to the Super Bowl on Pepsi.com and YouTube.
Check out the first video below. As revealed in December, Coldplay will be the headline act at this year's Super Bowl—so it's unclear whether this young camp counselor's energetic moves will be much in demand during this particular band's set.
Below, check out two other Pepsi videos heralding Coldplay as the halftime performers.
• For more Super Bowl 50 news, check out Adweek's Super Bowl Ad Tracker, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them.