Jordan Spieth knows when to come in from the rain.
With the pro golfer's first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for the makeup date, the creative team, led by Wieden + Kennedy and RSA Films director Terence Neale, went to plan B.
Instead of showing Spieth reaching for a cold Coke on a golf course, they worked the rain-out into a new storyline and filmed him inside his trailer, executing various trick shots with items on hand to pass the time:
As for how much filmic fakery was involved, well, it's difficult to say. Spieth took a few mulligans, naturally, but he really did ring up that bell glass shot:
And it took only three takes for him to master the ice bucket. That's pretty cool:
Ironically, once the crew committed to the indoor concept, the sun reappeared, and W+K employed rain towers to achieve the stormy ambiance.
Even so, whether the rain (or trick shots) are entirely for real is beside the point. Viewers took a shine to the spot's dry humor, and the clip has generated more than 1 million combined views across Facebook and YouTube since it dropped two weeks ago.
CREDITS
Client: Coca Cola
Spot: "Rain"
Agency: Wieden + Kennedy, Portland, Ore.
Production Co.: RSA Films
Director: Terence Neale
Creative Directors: Hal Curtis, Antony Goldstein
Producer: Ben Grylewicz
Executive Producers: Jules Daly, Tracie Norfleet
DoP: Eric Tremi
Music: Missy Elliott, "The Rain (Supa Dupa Fly)"