Now this is a flame-broiled burn.
A Burger King location in Queens, New York, has a lock on best restaurant Halloween costume of 2016 after it dressed up as the ghost of McDonald's—covering itself in billowing white sheets and trolling its rival with a special sign that read: "Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween."
The stunt was limited to the single BK location at 92-85 Queens Blvd. But BK corporate is clearly involved, as the brand has posted a video (currently unlisted) of the "Scariest BK" to its YouTube channel.
Here's a second video. And we've confirmed this stunt was coordinated by BK agency David in Miami. More pics below, too.
CREDITS
Client: Burger King
Agency: David Miami
Client: Burger King
Chief Creative Officer/Founder: Anselmo Ramos
CD: Russell Dodson / Tony Kalathara
Art Director: Ricardo Casal
Copywriter: Juan Pena
Design Director: Carlos "Panza" Lange
Head of Global Production: Veronica Beach
Producer: Carlos Torres
Associate Producer: Marina Rodrigues
Business Manager: Barbara Karalis
Managing Director, Head of Account Management: Paulo Fogaça
Group Account Director: Michelle Cobas
Senior Account Director: Carmen Rodriguez
Account Supervisor: Rafael Giorgino
Strategy Director: Jon Carlaw
Production
Production Company: Crane.tv
Director: Win Bates
Executive Producer: Constantin Bjerke
Producer: Oscar Evans
Line Producer: Grace Gonzalez
Production Coordination: Ilene Shaw
Director of Photography: Peter Fackler
Production Designer: Ron Beach Jr.
Gaffer: Christopher Fisher
Key Grip – Bliss Bussant
Postproduction
Editorial: Cosmo Street Editorial
Executive Producer: Maura Woodward, Yvette Cobarrubias-Sears
Editor: Lawrence Young
Assitant Editor: Ray Frech, David Belizario
Producer: Vietan Nguyen
Post: Switch FX
Executive Producer: Diana Dayrit
Flame Artist: Andrew Rea
Producer: Cara Flynn
Music
Beacon Street Studios
Composers: Andrew Feltenstein & John Nau
Executive Producer: Leslie DiLullo
PR
Alison Brod Public Relations
SVP: Brooke Scher Mogan
UPDATE: A commenter on Facebook reminds us that Pepsi did a similar thing a few years ago, dressing up as Coca-Cola and wishing you "a scary Halloween" in a print ad from Brussels agency Buzz in a Box: 