NBC and Macy’s July 4 Fireworks Special Is One of the Few Annual Live Events to Add Viewers

If the Oscars, Grammys and Golden Globes want to prevent more ratings drops next year, perhaps they should add some fireworks. Macy's 4th of July Fireworks Spectacular, NBC's annual two-hour Independence Day telecast, averaged 7.5 million viewers last night, a 17 percent increase from last year's audience of 6.4 million. That makes it the most-watched...