Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 7200

Rothy’s Wants to Create a Lifetime Customer With Its Newest Collection for Little Girls

$
0
0
Rothy's, the online shoe brand with a cult-like following, wants a new audience: little girls. The company--which has seen dedicated Facebook groups pop up with more than 3,000 members showing off their shoes or sharing trade rumors--is debuting 11 loafer-style shoes for girls. Dubbed "Rothy's Girls" and made out of recycled plastic water bottles, the...

Viewing all articles
Browse latest Browse all 7200

Trending Articles