Infographic: Digital Transformation Is Critical for B-to-B Companies. Here’s How They’re Doing

B-to-b buyers are increasingly using digital channels and want relevant, personalized web experiences. But those experiences are falling short for many buyers, as b-to-b sellers, while not yet as digitally sophisticated as they could be, invest in building out such capabilities. Digital transformation is key for b-to-b companies, with 94 percent of global b-to-b executives...