The Jack Daniel's biker bee is back in this new spot from Arnold in Boston, and this time he brought a whole swarm of friends to tear through a weirdly empty city to find a bottle of Tennessee Honey. The music is less bikery than last time, and I can't say the overall vibe is as effective, but it's short enough to still work. Kinda wish they had to weave through traffic or chase people off the sidewalk, though. The agency says the ad was "pre-released" on Twitter and Facebook and generated more than 10 million impressions before hitting TV. Credits below.
CREDITS
Client: Jack Daniel's Tennessee Honey
Spot: "Swarm"
Agency: Arnold, Boston
Chief Creative Officer: Pete Favat
Executive Creative Director: Wade Devers
Group Creative Director: Pete Johnson
Director of Global Marketing, Jack Daniel's: Carmen D'Ascendis
Creative Director: Jose Luis Martinez
Art Director: Alyssa Wilson
Copywriter: Peter Hughes
Producer: William Near
Assistant Producer: Alex Saevitz
Business Affairs: Maria Rougvie
Planners: Lisa Borden and Angus McCoubrey
Marketing Producers: Paul Nelson, Emily Brooks & Shannon Coletti
Production Company: Smuggler
Production Company Executive Producer: Allison Kunzman
Production Company Line Producer: Michael Schlenker
Director: Laurent Ledru - Psyop
Cinematographer: Robert Elswit
Editorial Company: Lost Planet
Editor: Max Koepke
Colorist: Tom Poole
Sound Designer: Max Koepke, Mike Secher
Sound Engineer: Mike Secher
Animation - Psyop