Last week we wrote about Heineken's JFK airport stunt, in which the brand dared travelers to drop their existing plans and go somewhere new and exotic with the push of a button—without knowing where. Today, we have video of some of the gameplay from the campaign, by Wieden + Kennedy in New York. It's pretty amusing. It begins, fittingly enough, with people who won't play the game—i.e., the sane ones to whom we can most easily relate. Then we get to the nutjobs—those outliers who are willing to make that call to friends and family and say they won't be visiting after all, but will be boarding a flight to who-knows-where at the request of people who've clearly been drinking. Most of the folks who take the plunge seem pretty happy with their new destination, although the guy going to Laos—he looks more than a little ambivalent.
CREDITS
Client: Heineken
Project: Departure Roulette
Agency: Wieden + Kennedy, New York
Executive Creative Directors: Scott Vitrone, Ian Reichenthal, Mark Bernath, Eric Quennoy
Creative Directors: Erik Norin, Eric Steele
Copywriter: Will Binder
Art Director: Jared White
Interactive Producer: Victoria Krueger
Executive Producer: Nick Setounski
Assistant Producer: Kristen Johnson
Account Team: Patrick Cahill, Jacqueline Ventura, Sydney Lopes
Social Strategist: Jessica Abercrombie
Project Manager: Rayna Lucier
Sr. Community Manager: Mike Vitiello
Director of Interactive Production: Brandon Kaplan
Head of Integrated Production: Lora Schulson
Business Affairs: Sara Jagielski, Lisa Quintela, Quentin Perry
Global Travel Director: Colleen Baker
Lead/Sr. Travel Consultant: Angela Wootan
Sr. Travel Consultant: Joelle Wainwright
Production Company: Legs Media
Director: Dan Levin
Post-Production Company: Legs Media In Collaboration with BrehmLabs
Editors: Frederic T. Brehm, Ian Park, Gabriela Tessitore
Sound Designer: Eric Hoffman
Colorists: Frederic T. Brehm, M. Scott Vogel
Information Display System Fabricator: Solari Corp.
Design & Build Team: The Guild