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Paramount Pictures Uses AR to Promote Transformers: Rise of the Beasts

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Ahead of the release of Transformers: Rise of the Beasts in theaters June 9, Paramount Pictures partnered with Snapchat to release an augmented reality lens that allows people to transform their real-world cars into digital Transformers robots. The "Transform Your Car" AR lens asks Snapchat users to point their device's camera at a car to...

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