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PepsiCo’s Rockstar Energy Taps Stormzy Ahead of Digital European Push

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CANNES, France--Energy drink Rockstar is set to enlist a number of musicians as brand ambassadors to grow its consumer base. The first has been revealed as Mercury Prize artist Stormzy, who will headline the main stage for its digital, in-app concert experience. The PepsiCo brand will premiere its in-app concert experience on Spotify with its...

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