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The Great Fail: When the Wheels Came Off for Schwinn Bicycles 

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In 1895, Schwinn was driven by the pursuit of an American dream when bicycling was still a relatively new sport. As one of the longest-standing bicycle companies, Schwinn signified influence and innovation amidst a biking craze that further catapulted its success. But over the years, it would lose its luster after a series of poor...

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