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Bomb Pop Reaches Tweens by Selling 20M Virtual Treats in the Metaverse

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Frozen treat Bomb Pops are often in high demand during a hot summer, but this year they're also proving as popular in the metaverse as they are in the real world. The brand is running an activation within Roblox's restaurant simulation game, Restaurant Tycoon 2, from Aug. 22 to Sept. 5. Since the launch, players...

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