Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 7803

Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian

$
0
0
Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there's a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually...

Viewing all articles
Browse latest Browse all 7803

Trending Articles