Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 7813

Road to Brandweek: Inside the Harlem Globetrotters’ Return to Television

$
0
0
The Harlem Globetrotters hadn't had a television series since the 1970s--that is, until Keith Dawkins came along. The iconic basketball exhibition team--founded in Chicago in 1926--has long relied on its live tours to engage a passionate fan base, with its legendary performances showcasing twists on traditional NBA rules. But to keep the century-old brand relevant,...

Viewing all articles
Browse latest Browse all 7813

Trending Articles