Mark Read on WPP’s Latest Mega Merger—the Formation of VML

In a business sector that has seen the emergence of Deloitte and Accenture into the advertising sector, WPP's merger of two of its flagship agencies--VMLY&R and Wunderman Thompson--to form an entity of 30,000 people across 64 markets is, in some ways, a response to that competition. Mark Read, CEO of WPP, told Adweek he has...