Evian's famous ongoing ad campaign from BETC is all about sight gags showing adults as children. It's been enormously successful, at least in terms of staggering YouTube view counts on ads like "Roller Babies" and "Baby & Me," though some people find the whole thing cloying, even creepy.
This new print campaign, though, is straightforward fun—without the CGI that can make the videos off-putting. The beach chair/cellphone one is particularly great. And the framing and simple product placement in each execution are perfect.
Via Adeevee.
CREDITS
Client: Evian
Agency: BETC, Paris
Creative Director: Filip Nilsson
Art Director: Agnes Cavard
Assistant Art Director: Felix Falzon
Copywriter: Valerie Chidlovsky
Photographer: Jean Yves Lemoigne
Retoucher: Pierrick Guenneugues, Sparklink
Art Buyers: Isabelle Mocq-Orain, Nathalie Gruselle
Production: Sarah Belhadj