Occasionally, M&M's ventures into PG-13 territory, often with amusing results. One of the candy brand's best ads, from 2008, showed Blue licking himself—much to the horror of the woman who walks in on him.
This timely BBDO New York spot heads right into the bedroom, with a couple who have come to understanding about "sharing" a third party in their marital bed. Only it seems the wife, Liz, has been getting a little on the side, while husband Scott is out of the house.
The classic Soft Cell track "Tainted Love" closes out the spot.
"Our latest commercial shows how irresistible M&M's really are in a way that's part comedy, and part soap opera," says vp of marketing Berta de Pablos-Barbier. "We think viewers will have fun with all the twists and turns, and see how it's even more fun to share M&M'S Chocolate Candies versus keeping them all for yourself."
The spot breaks today on TV and in social media.
CREDITS
Client: Mars/M&M's
Title: "Eating in Bed"
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Tim Bayne
Executive Creative Director: Lauren Connolly
Sr. Copywriter: Jessica Rello
Sr. Art Director: Klane Harding
Director of Integrated Production: David Rolfe
Executive Producer: Lisa Petroni
Producer: Samantha Errico
Executive Music Producer: Melissa Chester
Global Account Director: Susannah Keller
Account Manager: Alyce Regan
Assistant Account Executive: Kathleen FitzGerald
Senior Integrated Business Manager: Paul Cisco
Production Company: Smuggler
Director: Bennett Miller
Director of Photography: Jo Willems
Executive Producer: Patrick Milling Smith
Executive Producer: Brian Carmody
Executive Producer: Shannon Jones
VFX House: House Special
Animation Director: Kirk Kelly
Flame Artist: Rex Carter
Sr. Producer: Zilpha Yost
Edit House: PS 260
Editor: Maury Loeb
Assistant Editor: Colin Edelman
Senior Producer: Laura Lamb Patterson
Music Mix House: Heard City
Audio Engineer: Philip Loeb
Assistant Audio Mixer: Talia Rodgers
Audio Producer: Sasha Awn
Audio EP: Gloria Pitagorsky
Original Music: Pulse: Jay Lifton
Music Composer: Chase Deso, Ed Cobb
Music Licensing: The Marketing Arm