George Washington’s Recipe for Beer Inspired Budweiser’s Latest Patriotic...
Budweiser is using another old recipe to create a new brew. Like the Budweiser 1933 Repeal Reserve, the company has unearthed a historic recipe from 1757--this time it's one from George Washington--to...
View ArticleThis Agency Recreated Pulp Fiction’s Notorious Gimp Scene to Promote...
Love it or hate it, Quentin Tarantino's Pulp Fiction is now part of the contemporary film cannon--and few scenes inspire more fear and loathing than "bring out the Gimp." Two Australian agency...
View ArticleMarketers Won’t Become Obsolete Due to Bots—Just More Strategic
Recent advancements in machine learning are significantly changing the advertising landscape. Over the past year, improvements in the technology have enabled marketers to start measuring real net...
View ArticleNielsen Social Content Ratings, Week of April 23: The NFL Draft Was the Top Pick
The first round of the 2018 National Football League Draft--broadcast by ESPN, ESPN Deportes, Fox and NFL Network--was the No. 1 pick of the Nielsen Social Content Ratings for the week of April 23....
View ArticleThis New Agency Created by RAPP Vets Caters to Clients ‘Paying Too Much Money...
After decades in the ad industry, former RAPP Los Angeles and RAPP London executive creative director Nick Platt decided to create his own agency. "For years, I carried a notebook where I would write...
View ArticleStudio71 Focuses on Talent and Brand Safety at NewFronts
Media company and content studio Studio71 unveiled its 2018 lineup at its NewFront, which includes new partnerships, as well as an expansion of what it called its most engaging and culturally relevant...
View ArticleWant Trump to Melt Away? This Ad Agency Created the Perfect Candle for You
The creative minds at Los Angeles-based multicultural boutique o1 Agency have built a great, beautiful candle--and they want you to pay for it. Beautiful is, of course, a matter of opinion when...
View ArticleDelsey’s New Animated Film Is Surprisingly Heart-Wrenching for a Suitcase Ad
For the launch of its new European brand platform, "What Matters Is Inside," luggage company Delsey Paris tapped agency Buzzman to conceive a short film of the same name. Its job? To wring some...
View ArticleUnhappy With the World Today? This Ad Has a Silver Lining: Bad Times Make...
Do you live in an old pickle barrel? Maybe you share a single suit of clothes with your five siblings. Or perhaps your home consists of a hole on the side of the road? If so, you're clearly living...
View ArticleInstagram to Cyberbullies: Not in Our House
Instagram launched two machine-language-powered filters last June to help block offensive or inappropriate comments and spam, and now, the Facebook-owned photo- and video-sharing network has its sights...
View ArticleFemale-Focused Razor Brand Billie Wants to Transform Your Shaving Routine...
For people who shave, the process can be boring, annoying and tiresome--not to mention expensive. That's something the female-focused shave brand Billie, which launched last November with anti-pink tax...
View ArticlePowerful #WhatSheWasWearing PSA Illustrates the Shaming of Sexual Assault...
Despite the progress our culture may have made on addressing matters of sexual harassment, assault and rape, the vast majority of such attacks continue to go unreported. A new pro-bono campaign created...
View ArticleHow the Crossroads of Creativity and Big Data Will Impact the Industry
What used to be an almost Hatfield and McCoy-type of relationship has recently become more like All in the Family, bumps in the road included. Data and creative have finally tied the proverbial...
View ArticleDos Equis Adds Tres Equis for Cinco de Mayo
Dos Equis has consistently released advertising around the Cinco de Mayo holiday, and this year they're extending the practice to its packaging, with a limited-edition Cinco Equis can available in...
View ArticleTwitter Polished Its Windows App and Optimized It for April’s Windows 10 Update
Twitter released a new Windows application that has been optimized for last month's update to the Windows 10 operating system. Web engineer Charlie Croom said in a blog post that Twitter leveraged...
View ArticlePETA’s Clever Campaign Entices Donald Trump to ‘Grab a Puppy’
PETA wants President Donald Trump to stop grabbing women by the "wherever" and pick up an adorable puppy instead. "Grab a Puppy Before It's Too Late," the animal welfare group's latest campaign created...
View ArticleHere Are All the Facebook Analytics Updates That Were Revealed at F8
Facebook revealed several analytics-related updates at its F8 annual developer conference in San Jose, Calif., this week. The social network introduced Journeys from Facebook Analytics, saying in a...
View ArticleEven Though He Doesn’t Consider Himself a Journalist, Sean Hannity Scored a...
Sean Hannity, cable news's most-watched TV host, said he doesn't consider himself a journalist, as he colorfully explained on Twitter in 2016. But Wednesday night on his show, he unintentionally landed...
View ArticleDeadpool Shows Off His Interpretive Dance Skills in Music Video for New...
With just two weeks to go until Deadpool 2's release, the film has amped up its marketing campaign with a music video for a new C?line Dion power ballad from the movie's soundtrack, "Ashes," which of...
View ArticleIt’s Time to Shift Money Away From Upfronts and Into Experiences
We're in the midst of a highly anticipated time in the marketing world: the season of Upfronts. But before you get all excited about your ad buys, you may want to reconsider where you spend your money....
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