For the First Time, Consumers Are More Likely to View Ads Online Than on TV
GroupM unveiled its 2018 "State of the Digital" report, which predicts where people worldwide are expected to consume content in the coming year. And for the first time, the WPP network sees online...
View ArticleThe FDA Is Cracking Down on Vaping Products That Look Like Children’s Snacks
If vaping has reached epidemic levels among teenagers, as public health officials have declared, it's not too tough to see where the roots of the problem may lie, the FDA said this week in yet another...
View ArticleDeadpool Shows Off His Tiny New Package in This Trolli Crossover Campaign
Deadpool 2 opens in just over one week, and its titular smartass anti-hero is already inescapable. In the last couple of weeks alone, he could be seen starring in odd Celine Dion music videos and...
View ArticleFallon CCO Jeff Kling Resigns to Move to NYC and ‘Take Some Chances...
Today Jeff Kling, chief creative officer at Fallon, announced his resignation after nearly 6 years. The award-winning co-creator of Dos Equis' The Most Interesting Man in the World campaign joined the...
View ArticleHow a Former Track and Field Star Became One of the Most Important Figures in...
It's lucky that Megan Clarken has always thought globally. A native New Zealander, Clarken spent years going back and forth between the U.S. and Australia for Nielsen, analyzing audiences from all...
View ArticleRethinking Out of Home: Why Digitally Native Brands Are Flocking to the Medium
In late April, Postmates became the latest digitally native brand to go big with an out-of-home campaign in New York. The first effort, from 180LA, used poppy, bright colors with clever lines tailored...
View ArticleThis Dynamic Duo Found Success by Bucking Ad Industry Norms
Terri Meyer fondly recalls the time she called up the executive creative director at D'Arcy Masius Benton & Bowles and laid down the law. "Are you getting me that birthday present I want?" she...
View ArticleConversational Commerce Is on the Rise, and It’s Perfect for Mother’s Day
With Mother's Day right around the corner, many consumers are frantically Googling "2018 Mother's Day gifts" to come up with last-minute ideas, often needing to sift through pages of search results to...
View ArticleIkea ‘Bullied’ a Potted Plant While Encouraging Another, Then Showed...
How powerful is positive reinforcement? For humans, it's undoubtedly vital in terms of helping us grow and succeed from a young age. But what about for plants? Ikea and agency Memac Ogilvy Dubai wanted...
View ArticleIn an Ever-Changing Digital World, Marketers Find Stability Tracking Mobile...
Not all that long ago, if you pictured a commuter on a train platform, they would likely be reading a newspaper or sipping coffee. Flash forward to now and the same commuter might be planning a party,...
View ArticleCoca-Cola Brings Back ‘Share a Coke’ Campaign With Sticker Packaging and an...
The weather is finally warming up and it's truly starting to feel like summer. Right on schedule Coca-Cola is here to remind you to grab a cold Coke on a hot day, and find that coveted bottle with your...
View ArticleEx-WPP CEO Martin Sorrell Says We Haven’t Seen the Last of Him
Martin Sorrell refuses to go quietly. In keeping with his bombastic personal style, the now-former CEO of WPP told more than 100 attendees at New York's Techonomy conference this week that he won't be...
View ArticleApple’s ‘Barbers’ Ad for the iPhone Wins Top Honors at the ADC Awards
Apple and production house Furlined were among the big winners at the ADC 97th Annual Awards, held last night at New York's One Club for Creativity. The tech giant's "Barbers" spot for the iPhone 7...
View ArticleDisruptors 2018 Interview: Alma Har’el’s Free the Bid Is Creating a...
Director Alma Har'el, one of the 39 women Adweek selected for our second annual Disruptors list, founded the non-profit Free the Bid in 2016 to push for more diversity behind the camera when it comes...
View ArticleGoogle Bans Bail Bond Services From Advertising on Its Platform
In a blog post on Monday, Google took a bite out of bail bond services. The company announced that starting in July, it will prohibiting ads from bail bond service companies across all of its...
View ArticleLinkedIn: Here’s How to Save Articles and Read Them Later
Did you know LinkedIn allows you to save articles and read them at a later time? Our guide will show you how this feature works. Note: These screenshots were captured in the LinkedIn application on...
View ArticleHow Agencies Can Benefit From the Gig Economy While Providing Much-Desired...
The age of impermanence is here. As the North American head of a small creative agency, I'm seeing several trends that tell me this is so. First of all, the brand and agency models are shifting;...
View ArticleA Lovably Ineffective Beer-Delivery Drone Stars in Budweiser’s Big World Cup...
Carrying a single beer from St. Louis to Moscow, while ideally keeping it nice and cold, would be a tough mission for a human. And apparently, it's even a struggle for the occasional drone designed...
View Article5 Tips Marketers Can Learn From Seemingly Elusive Luxury Brands
Luxury is characterized by striving to capture the best of us, whether that is expressed through the clothes we wear, the food we eat, the places we stay or the cars we drive. While the goal is to...
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