Did the Super Bowl Ad Buzz Last?
Dozens of brands spent close to $4 million each to run 30-second spots in the Super Bowl. But did they get their money’s worth? Budweiser, Doritos and Audi had the biggest improvements in consumer...
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Perspective: Bowl Game
If you could peer into the cupboards of every U.S. household, you’d find Campbell’s soup in 100 million of them (that’s 80 percent, by the way). Want that picture on a per-can basis? Each year...
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Go Ahead and Play With Your Food, as Long as Your Food Is Bugles
"It's Bugles! It's Bugles! The game that you can eat!" After watching these retro-minimalist commercials for General Mills's Bugles from Cossette in Toronto (and Untitled Films director Curtis...
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Nina Agdal Makes Love to a Cod Fish Sandwich in Carl's Jr. Ad
One of these days, Carl's Jr. may go back to selling food rather than women. But until then, there are plenty more glistening, jiggling body parts to show in extreme close-up, and more off-puttingly...
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This Sports Drink Doesn't Suck, but Does Its Commercial?
This DIY commercial for Skratch Labs, a self-described "active nourishment company" that makes all-natural sports drinks, is definitely going for an off-the-cuff, Dollar Shave Club vibe. Not sure it...
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Nutrition Advocates Blast Marketing of Girl Scouts' Newest Cookie
Nutrition advocates chose National Girl Scout Cookie Day to take the organization to task for marketing the organization's newest cookie as "a delicious new way to get your vitamins.""It's bad enough...
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Taco Bell Gives Notorious B.I.G.'s 'Big Poppa' the Spanish Treatment, Too
By its own admission, Taco Bell agency Deutsch in Los Angeles used Google Translate to put together Spanish lyrics for the version of Notorious B.I.G.'s "Big Poppa" in this ad—much as it did with...
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Ad of the Day: Diet Coke
Sartorial trends come and go, but in the fashion world, Diet Coke has always been a favorite. (In fact, it's the only liquid that legendary Chanel designer Karl Lagerfeld will deign to ingest.) In...
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Lay's Crowdsourced Potato-Chip Finalists: Cheesy Garlic Bread, Chicken &...
Lay's "Do Us a Flavor" Facebook contest has come to an end, and the potato-chip brand is now market-testing three finalists: Cheesy Garlic Bread, Chicken & Waffles, and Sriracha hot sauce. They...
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Ad of the Day: Lurpak
The world is going to hell in a hurry. But at least we've got our comfort food, which has sustained us for millennia—all cooked with rich, quality butter. That's the reassurance offered by Wieden +...
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Buffalo Wild Wings Ad Confirms Men Are Even Stupider in Slow Motion
What is it about slow-motion footage that makes guys look even more amusingly idiotic than usual? Do we simply find it funny when men's physical movements decelerate to the point where they match...
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Search for New Draftfcb Boss Takes Hard Road
Draftfcb’s search for a new global CEO has only gotten harder. Since parent company Interpublic Group began seeking candidates late last year, the agency has lost its grip on key brands like Oreo and...
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Brands Brace for Deluge of New Domains in April
The launch of hundreds of new top-level domains, such as dot-app, dot-music, even dot-sucks, is only two months away, and skittish advertisers are bracing for a return to the Web’s Wild West...
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Burger King's Twitter Is Hacked, Rebranded as McDonald's
It's been a week of hostile takeovers. First, the Fitness SF debacle. And now, Burger King's Twitter account has been commandeered by some punks who've given it a McDonald's skin and a real attitude....
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Maker's Mark Leaving Alcohol Content Alone After Social-Media Flogging
Cheers! Following a social-media protest from its customers, Maker's Mark has reversed its decision to lower the alcohol content of its bourbon to 84 proof. The dilution solution was designed to...
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Don't Worry, You Can Still Post Nasty Tweets Pretending You're Burger King
Missed yesterday's hijacking of Burger King's Twitter account because of some dumb holiday? Don't worry. You can still get in on the action today over at Pretend You're Burger King, which lets you do...
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Meet the Oddball Characters From Mother's New Burger King Campaign
Mother yesterday was named lead creative agency on Burger King. Today, the shop released some new ads for the fast-food chain—a :30 and two :15s pushing breakfast items. Long gone are the days when...
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Southern Comfort Ad Is a Little Different When Re-enacted on a Freezing Irish...
It's relatively easy to feel comfortable walking mostly naked on a beach if you're in the tropics. It's less easy when you're in Ireland. Huby Harton, an Irish singer who's probably been told a...
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Incumbents Win Global Jim Beam Pitch
Jim Beam has sided with the incumbents. Three agencies that work on the bourbon brand in different regions—StrawberryFrog in the U.S., Jung von Matt in Germany and The Works in Australia—have...
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The French Fire the Latest Round in the Champagne Wars
This is the story of an accident and a fight. The accident created what is today a $5 billion industry—and that kind of money explains the fight. So we’ll take this in order, then. As legend has it,...
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