Sonos’ Future Is at the Mercy of Tech Giants as It Heads Into IPO
Sonos filed for an initial public offering on Friday amidst an ongoing business transformation that will test its mettle against tech's biggest names. The long-anticipated move comes as the stereo...
View ArticleOmnicom Digital Strategy Consultancy TLGG Expands to the U.S.
Digital strategy consultancy TLGG is expanding to the U.S. with an office in the New York hub of parent company Omnicom. The move will allow TLGG to offer its digital strategy, business model...
View ArticleNew Survey Finds World Cup Fans Are Even More Passionate Than Expected
Soccer in the United States is flourishing--especially among young fans--and will continue to grow in interest, according to a study released today by NBCUniversal Telemundo Enterprises in partnership...
View ArticleHow Cannabis Manufacturers Tell a Story Through Their Sophisticated Packaging
Product packaging is one of the oldest branding disciplines. Now, packaging is increasingly becoming a storytelling medium, especially in a nascent industry like recreational cannabis. Gone are the...
View ArticleNary a Sponsor In Sight, This World Cup Animation Is a Charmer
As a general rule, World Cup advertising tends to include fast food, soda or any other manner of official connection to the tournament itself. Stretching its legs, however, creative production company...
View ArticleEvian Says Goodbye to Decade-Long Babies Campaign and Introduces...
For Evian, it's out with the old and in with the new. As of today, the brand is saying goodbye to its iconic babies campaign, which it first rolled out nearly 10 years ago, and is debuting a new...
View ArticleIkea Takes the High Road as English Fans Get Sassy After World Cup Win
At this year's World Cup, two teams were hard to root against. Japan's team reminded everyone about the importance of courtesy by not only cleaning up their locker room but leaving a thank-you note to...
View ArticleWasserman’s Laundry Service Parts With CEO Jason Stein and Lays Off 40-60...
Creative agency Laundry Service and its production wing Cycle went through a large-scale "restructuring" today, parting with founder and CEO Jason Stein as well as dozens of staff members. Wasserman,...
View ArticleGSD&M Launches Strategy Studio to Expand Its Strategic Leadership...
Austin-based creative agency GSD&M is launching a strategy studio consisting of general marketing strategists and decision sciences specialists. Through the creation of the new model, the agency...
View ArticleIHOP Confirms It Didn’t Actually Change Its Name to International House of...
Remember when IHOP freaked out the entire internet after announcing it would no longer be called the International House of Pancakes and instead would become IHOb, International House of Burgers? It...
View ArticleNew Yorker Management Voluntarily Recognizes Staffers’ Union
New Yorker management agreed to voluntarily recognize the union after staffers overwhelmingly voted in favor of forming one early last month. The Cond? Nast title joins a host of other publications...
View Article8 Ways GDPR Is Course-Correcting the Digital Ad World
The implementation of GDPR places many uncomfortable limitations on the digital advertising marketplace for both business operations working within and outside the countries that span the EU. But...
View ArticleFox Sports Says Its World Cup Has Been an Ad Revenue Success, Even Without...
When Fox Sports spent more than $400 million in 2011 to outbid ESPN for the rights to the four FIFA World Cup tournaments from 2015 to 2022, it never expected its first men's World Cup wouldn't include...
View ArticleTo Further Embrace Diversity, Agencies Need to Focus on Equity
The ad industry has been talking about diversity and inclusion for years. But after decades of critical thought, we're still not there yet. So, what are we missing? What haven't we tried? What can...
View ArticleFacebook Is Testing Augmented Reality Shopping Ads and Rolling Out 3 Other...
Facebook is taking yet another leaf out of Snapchat's playbook by bringing augmented reality commerce ads to the platform, the company announced at a holiday shopping event today. Michael Kors first...
View Article3 Ways to Break Through the Social Noise and Shape a Strategy That Resonates...
Disruption is a familiar term in advertising, but there's one modern development that's had a bigger impact on advertising than anything before it. Surprise! It's social media. The introduction of...
View ArticleAn Overworked Dad Becomes a Tireless Hero in This Touching Chinese Ad for BMW
A beautiful new short film from BMW China and Wieden + Kennedy Shanghai is celebrating a special kind of superhero: hardworking dads. The 15-minute video tells the story of a businessman and his...
View ArticleThe Google News Initiative Is Putting $25 Million Toward Fighting Fake News...
YouTube now has 25 million new ways to combat fake news, courtesy of parent company Google. The video site revealed in a blog post by chief product officer Neal Mohan and chief business officer Robert...
View ArticleFacebook Will ‘Figure Out’ Ads on WhatsApp but Is Focusing on Business Tools...
Facebook is hopeful about its plans to build out WhatsApp's offerings for business accounts, but it's staying mum on whether ads might be coming to the encrypted messaging service. David Fischer,...
View ArticleWhatsApp Is Now Labeling Messages That Are Forwarded
WhatsApp users will now have a way to tell if messages they receive have been forwarded to them. The Facebook-owned messaging application said in a blog post that starting Tuesday, it will label...
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