How Consultancies Can Avoid Devaluing Themselves When Entering Into...
The cost for strategic management consulting is much higher than the cost of media buying at typical agencies. So, why then, would a management consulting firm like Accenture want to move "down-market"...
View ArticleHow a Small Agency Landed Annie Leibovitz to Shoot Its Newest Ad Campaign
It was obvious to the partners at Grace Creative that legendary photographer Annie Leibovitz would be the perfect person to shoot a new campaign for their client, a San Diego-area luxury retreat called...
View ArticleQ&A: Sleeping Giants Founder Talks InfoWars, Doxxing and the Corrosive...
Matt Rivitz never thought it would get this big. The freelance copywriter, who formerly worked for a series of agencies including Goodby Silverstein & Partners and Cutwater, started Sleeping Giants...
View ArticleTBWA\Chiat\Day Promotes Nancy Reyes to President in New York
This week TBWA\Chiat\Day announced the promotion of Nancy Reyes to the newly created role of president in its New York headquarters. Reyes, who joined the agency in 2016 as managing director, will...
View Article3 Questions to Ask Before Launching a Social Impact Initiative
Brands and businesses are facing increasing pressure from consumers to deliver not just good products and services, but social good as well. Gen Z, in particular, wants brands to place social change at...
View ArticleIt’s Time to Kill the Traditional Brief and Foster a Deeper Partnership...
Dear marketers, Consider this your open invitation to engage with agencies that don't work to the brief. We've changed. Now it's your turn. The briefing process is as old as the advertising industry...
View ArticleLinkedIn: Here’s How to Add Someone to a Conversation
Did you know LinkedIn allows you to add additional users to existing conversations? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn application on iOS....
View ArticleDisney and Fox Shareholders Vote to Approve $71.3 Billion Merger
The Walt Disney Company's $71.3 billion bid for 21st Century Fox was approved by shareholders from both companies this morning, clearing one of the biggest obstacles remaining to complete the...
View ArticleAd Agency Execs React to Facebook’s Historic Stock Price Plunge
Facebook shares closed at $217.50 apiece Wednesday, prior to the company's release of its second-quarter 2018 earnings. And those earnings were seemingly brimming with good news: Revenue was up 42...
View ArticleHow Marketing for a Startup Versus an Agency Overlaps and Differs
So, you're considering taking on a marketing leadership role, perhaps as a chief marketing officer. You see two potential paths: rising the ladder at an agency or taking on a startup job. Each route...
View ArticleHow 2 Creatives Are Trying to Boost Puerto Rico’s Tourism After Hurricane Maria
It's been 10 months since Hurricane Maria devastated Puerto Rico, and while the island has slowly started to get back on its feet, it continues to face a dearth of much-needed tourism. Enter Elena Knox...
View ArticleBuckle Up. This Short Film From a Financial Tech Startup Is Part Black...
Bank ads love to talk about your dreams. A bucolic retirement, an Ivy League education for your kids, that five-bedroom home with the "Sold" sign in the yard. But a new long-form ad--or branded short...
View ArticleMDC Partners and CP+B File Motion to Dismiss Diet Madison Avenue Defamation...
The legal entanglements involving anonymous whistle-blower group Diet Madison Avenue, MDC Partners, CP+B and that agency's former chief creative officer Ralph Watson moved into a new phase this week as...
View ArticleHavas Germany Made Trees ‘Scream’ to Fend Off Illegal Loggers
Some of the last European primeval forests in Romania are being illegally depleted every day, and Havas Germany has had enough. The agency has launched an initiative to raise awareness not only that...
View ArticleFacebook Launched a Pre-Emptive Strike Prior to Brazil’s General Election
General elections are coming up in Brazil in October, and Facebook detailed some steps it is taking to ensure that the social network is not used to compromise those votes. Head of cybersecurity policy...
View ArticleViacom Purchases AwesomenessTV in Bid to Expand Portfolio
Viacom has just purchased multichannel network AwesomenessTV, which reaches a purported 158 million subscribers and boasts 300 million monthly views, in another recent move to expand its portfolio. The...
View ArticleLinkedIn Added a Voice Messaging Feature
LinkedIn users who prefer saying it over typing it can now do so with voice messaging on the professional network. The feature is currently rolling out on LinkedIn's iOS and Android applications, with...
View ArticleHow YouTube Red Successfully Rebranded After Years of Sounding Like a Porn Site
Ever since YouTube launched its subscription streaming service, YouTube Red, in fall 2015, the platform's name has been the subject of a slew of jokes making light of its similarity to porn sites like...
View ArticleFacebook Acquired Email Startup Redkix for Workplace by Facebook
Facebook's latest acquisition was completed with an eye toward its Workplace by Facebook enterprise offering, as email startup Redkix was scooped up by the social network. Redkix combined email,...
View ArticleFacebook Will No Longer Allow Exclusion of Certain Groups Via Its Ad...
Facebook signed a legally binding agreement earlier this week with the office of Washington Attorney General Bob Ferguson in which it agreed to ensure that third-party advertisers cannot exclude ethnic...
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