IPG Mediabrands Hires Former Omnicom Executive As Magna’s First Global President
IPG Mediabrands has appointed Andy Zonfrillo, the onetime global head of trading at Omnicom Media Group, in the newly-created role of global president at Magna, the agency network's intelligence,...
View ArticleLinkedIn: Here’s How to Delete a Comment You’ve Posted
Did you know that LinkedIn allows you to delete the comments you've made on other users' posts? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...
View ArticleHow Google Home Is Improving Its Marketing to Close the Gap on Amazon
This year, more than 35 million Americans will use a voice-activated assistant device at least once a month. According to eMarketer, that's up nearly 130 percent since 2017. Amazon and its Echo line of...
View ArticleDJ Khaled Stunned by His Son’s Business Acumen in Wonderfully Weird Apple...
Hollywood loves a talking baby--whether that's with a fantastically strange tale of corporate greed (see: Boss Baby) or a surprisingly poignant account of babies speaking long before babies should...
View ArticleHow a Focus on Innovative Performance Can Sync Media and Creativity
Is our creative investment really paying off? That's a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most shy away from looking because it seems so much...
View ArticleComScore Preps an ‘Obvious,’ Unduplicated Tool for Multiplatform Measurement
In partnership with a handful of media brands, comScore will offer unduplicated campaign measurement across linear TV, network over-the-top content and Hulu on devices. The service, dubbed Campaign...
View ArticleThe Creators of Squatty Potty’s Pooping Unicorn Bring You … An Ad School?
If you're looking for a comedy boot camp or a road map for creating a viral video, this isn't the class for you. But a new online training program from the Harmon Brothers, the Utah-based boutique...
View ArticleFCB Expands Branded Entertainment Offering to U.S.
FCB&FiRe, the branded content offering created by the alliance of FCB and FiRe Advertainment in Latin America earlier this year, is expanding to the U.S. with offices in Austin and Miami and a new...
View ArticleFlight Canceled: Facebook Isn’t Rolling Out an Airplane Reaction
The airplane Reaction that has recently been spotted on Facebook--even spawning a Reddit thread--has been grounded. .@Facebook has released its previously hidden plane ? reaction button and it's...
View ArticleHow Did Facebook Lose Its Way? A New PBS Documentary Has Some Ideas
The hits just keep on coming for Facebook. Yesterday, the company announced that it had removed dozens of accounts that were seeking to interfere with the midterm elections. And as the fallout...
View ArticleHow to Use Loyalty Programs to Target a Brand’s Most Devoted Consumers
Hardly a day goes by when you don't visit a store, restaurant or supermarket and have an employee ask, "Do you belong to our loyalty program?" Loyalty (or rewards) programs have become ubiquitous. A...
View ArticleFacebook Is Tweaking the Navigation Bar in Its iOS, Android Apps
Facebook is customizing the navigation bars in its flagship iOS and Android applications to reflect the products that people use most. The navigation bar--which appears at the bottom of the screen on...
View ArticleMeUndies Pivots Its Membership Model to Become More Exclusive for Customers
MeUndies wants to get even more intimate with its customers as the company evolves its subscription-based model to a membership one. After seeing significant growth over the last 11 years, the...
View ArticleLinkedIn: Here’s How to Edit a Comment You’ve Posted
Did you know that LinkedIn allows you to edit the comments you've posted on other users' posts? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...
View ArticleFacebook Is Cutting Off API Access for Apps That Failed to Meet Its Aug. 1...
Facebook vice president of product partnerships Ime Archibong issued a reminder to developers with applications that use the social network's platform APIs (application-programming interfaces): Today...
View ArticleW+K Amsterdam’s AR App Can Turn a Vinyl Record Into a Mind-Bending Lava Lamp
One of the most fascinating tech demos I saw at this year's Cannes Lions was unfortunately also one I wasn't allowed to talk about--until today. Wieden + Kennedy Amsterdam has launched an...
View ArticleOn the Adweek Podcast: The State of Social Media
This week, to mark the final episode with our dear social editor and podcast co-host, Miss Sami Main, we decided to devote the show to all things social. But first--a heartfelt goodbye to an amazing...
View ArticleFacebook Is Welcoming Youths Through the Doors of Its Digital Literacy Library
Facebook Thursday unveiled a collection of resources aimed at helping young people get the most out of digital technology and stay safe while doing it. The social network teamed up with the Youth and...
View ArticleFacebook Revealed 3 New Ad Solutions for Video Game Marketers
Facebook introduced three new ad tools for video game marketers, designed to help them reach valuable players. First, developers can now activate playable ads, which let players try a game in their...
View ArticleBlack Forest Brings Its Silly, Surreal Gummy Harvest Celebration to NYC
Black Forest plants itself in New York City's Chelsea neighborhood with an outdoor activation the brings the Ferrara candy brand's self-consciously surreal commercials to life. ("So juicy, Ja!")...
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