Facebook Launched Retention Optimization for All Advertisers Worldwide
In August, Facebook announced that it was testing retention optimization with a limited number of advertisers. The tool allows creators of ad-based or subscription-based mobile applications to...
View ArticleTommy Hilfiger’s New Facebook Messenger Experience Combines Content, Commerce
Fashion brand Tommy Hilfiger unveiled SideFlix, a new Facebook Messenger experience that enables it to combine digital shoppable content with in-person social interactions. Messenger users can click...
View ArticleMDC Partners Names New Global CMO
MDC Partners has promoted Ryan Linder to executive vice president, CMO. Linder takes on the expanded role as part of MDC Partners' global growth strategy and will lead a strategic team that includes...
View ArticlePeet’s Coffee Wants to Attract New Consumers With Brand Refresh While...
Over the last decade, the coffee category has undergone dramatic changes, with competition heating up as local, artisan coffee shops have appealed more to younger consumers than large-scale chains....
View ArticlePublicis Reports Stronger Third Quarter Despite Challenges on the Creative...
Publicis Groupe came back strong in the third quarter of 2018 after disappointing second-quarter results. The holding company reported organic growth of 2.2 percent overall, excluding results from its...
View ArticlePublicis Groupe Will Open a New Office in Cincinnati to Service P&G
The world's largest advertiser, Procter & Gamble, has made another major move in the ongoing consolidation of its advertising efforts by bringing its partners at Publicis Groupe to its hometown of...
View ArticleActivist Investor Wants Sweeping Changes at Campbell Soup, Made This Bananas...
Activist investor Third Point LLC is calling on Campbell Soup Co. to dump its entire board of directors. Rather than simply writing up its concerns or putting together a presentation on how the company...
View ArticleRichard Branson Explains Why He’s Founding a New Festival and What It Will Do...
Earlier this week, Virgin founder Richard Branson announced a new festival to debut in 2019. Pitched as a "multi-experiential music festival series," Virgin Fest will feature a "mixture of diverse...
View ArticleYouTube Added Eventbrite to the Ticketing Options on Its Official Artist...
Music fans browsing their favorite Official Artist Channels on YouTube will now be able to purchase tickets to those artists' performances following a new partnership between the Google-owned video...
View ArticleEven as Sinclair Aims to Be a Bigger Broadcaster, It’s Building a New...
Sinclair Broadcasting Group president and CEO Christopher Ripley revealed the broadcaster's new OTT service called Stirr, which comes amid an ever-shifting landscape of how we watch TV. "There will be...
View ArticleNebraska Snubs Its Haters With New Tourism Slogan: ‘Honestly, It’s Not For...
Turning negatives into marketing positives can be tricky propositions but, when done right, result in magic. Exhibit A from last year, and likely the strongest recent example: Snowbird and Struck,...
View ArticleWhatsApp: Here’s How to Send a Document in a Chat
Did you know that WhatsApp allows you to send documents (like text files and PDFs) to other users in a chat? Our guide will show you how this works. Note: These screenshots were captured in the...
View ArticleThe Washington Post’s Chief Revenue Officer Abruptly Leaves the Company
After almost four years in the job, Washington Post chief revenue officer Jed Hartman is no longer with the company, company executives informed staffers on Thursday. Kate Davey, vice president of...
View ArticleThe Facebook Journalism Project Is Teaming Up With Storyful to Train...
The Facebook Journalism Project is teaming up with social media intelligence company Storyful on an initiative to bring social media literacy training to reporters and editors around the world....
View ArticleSprint Is Selling Hulu’s Live TV Service as an Add-On Option for Subscribers
For the past year, Sprint's unlimited wireless customers have been able to stream Hulu's limited commercials plan for free. Now they'll also be able to subscribe to Hulu's live TV service directly from...
View ArticleFacebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to...
New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to...
View ArticleWhat Blockchain Will Mean for Advertisers and Publishers
At Adweek's Elevate: Blockchain event earlier this week, we gathered some of the top minds in the ad-tech space to discuss and debate the promise of what blockchain will mean for the brand marketing...
View ArticleCross-Device Measurement Got a Boost With the Release of Facebook Attribution
Facebook continued its efforts to give advertisers more information on the performance of their efforts on and off the social network with Friday's introduction of Facebook Attribution. Facebook...
View ArticleThis Cosmetics Ad From Japan May Be the Most Romantic Love Story of the Year
With Halloween just around the corner, you can expect makeup companies to ramp up their marketing in ways that highlight (pun not intended) the fun and versatility of their products. However, you may...
View ArticleAfter Almost 4 Years, Lenny Letter Shuts Down
Almost four years after launching Lenny Letter, former collaborators Lena Dunham and Jenni Konner are saying goodbye to the brand. There was no specific reason given as to why the brand, largely...
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