Why Culver City Is Finally Having Its Moment in the L.A. Creative Scene
If recent developments are any indication, it's Culver City's time in the Southern California sun. While many agencies and creative companies have called the area home for years, the buzz around it is...
View ArticleHow Busy Philipps Spun Her Intimate, Wildly Popular Instagram Stories Into...
By 11 a.m. in Los Angeles, Busy Philipps has seen her daughters off to school, hauled herself to a LEKfit dance workout, met with her team on the set of her new E! talk show and worried about how her...
View ArticleThis Direct-to-Consumer Haircare Brand Just Sold Its Millionth Bottle, Thanks...
In three years, Function of Beauty, a direct-to-consumer haircare company, has not only sold its millionth bottle but it has essentially created a million different products, as each bottle is...
View ArticleThis Highly Anticipated Christmas Ad From Sainsbury’s Has a Great Message,...
If you've been working on a big-budget ad for the better part of a year, then learn one day that another brand has beat you to the same creative concept by a daunting two months, what do you do? For...
View Article‘Don’t Ask Me How Many People I’ve Killed.’ HP Reveals the Awful Questions...
Since its launch last year, HP's "Reinvent Mindsets" campaign has shown how unconscious bias negatively impacts talent. Powerful and moving ads targeting the African-American, female, LGBTQ and Latino...
View ArticleInfographic: Most Consumers Don’t Even Notice Store Closures
As online shopping skyrockets, brick-and-mortar stores continue to close. And most consumers don't even notice, according to new research from Sailthru. While nearly 40 percent of consumers didn't...
View ArticleWhy the Sharing Economy Has Come to Apparel
Consumers live in a world where they can rent someone else's apartment for a weekend, or furniture, or luxury handbags or even a bridesmaid--and now, shoppers can add clothing from their favorite mass...
View ArticleQ&A: Bloomberg Media’s Global CRO Discusses the Modern Sales Team
Keith Grossman loves his job, as he views it as a giant puzzle, with interconnecting pieces to form a bigger picture. As the global chief revenue officer of Bloomberg Media, Grossman oversees about 250...
View ArticleTimeline: Busy Philipps Is an Overnight Success 20 Years in the Making
From playing Kim Kelly, everyone's favorite Freak, to a stint as an ER intern, an award-winning turn in Cougar Town and a tasty soup endorsement, Busy Philipps has paid her dues and then some. Here's a...
View ArticleLatest ‘Love Has No Labels’ Spot Asks Why It Takes Devastating Events to...
R/GA's latest iteration of its "Love Has No Labels" campaign for the Ad Council questions why it takes catastrophes like natural disasters to get people to put aside their bigotries and just help each...
View ArticleSnapchat Is Rolling Out Friendship Profiles, Bitmoji Stories and Bitmoji Merch
Snapchat revealed two new features and one new ecommerce initiative Tuesday morning. The messaging application debuted Friendship Profiles, which contain all of the content--images, videos, messages,...
View ArticleCoca-Cola Wiped Its Social Media Accounts, Then Relaunched With a Positive,...
If you looked at any of Coca-Cola's social media accounts over the weekend, you may have noticed ... well, nothing. Not that there was nothing new, but there was no content at all. The brand wiped all...
View ArticleFacebook Shared 5 Holiday Shopping Season Tips for Marketers
Conversations about the holiday shopping season are already happening on Facebook, as the social network reported that some 19 million people generated about 40 million related interactions from Nov. 1...
View ArticleYouTube Music’s Largest Campaign Features Latin Stars Like Karol G and J Balvin
Timed to the Latin Grammy music awards, YouTube Music is launching a new campaign, the first of its kind at this scale, featuring a range of popular Latin artists, including Anitta, Karol G and J...
View ArticleThe Golden Age of Branded Television Will See Brands Seamlessly Integrated...
Boutique fitness brand seeks hot new series to Netflix and chill with. I live healthy, but don't worry, I won't be counting your calories. Youthful, but wise beyond my years, with a sense of adventure...
View ArticleTime’s Up Advertising Forges Ahead With the Challenging Task of Changing an...
January marks the one-year anniversary of an email chain that included 14 prominent female ad industry leaders who came together because they were--and still are--fed up with sexual harassment in the...
View ArticleFacebook Is Ramping Up Its Career-Development Efforts With a New Site, Other...
Facebook took the next step toward honoring its June pledge to train 1 million small business owners in the U.S. on digital skills by 2020 with this week's debut of career-development site Learn With...
View ArticleOn the Adweek Podcast: How 11/11 Became Shopping’s Biggest Day
What would you guess is the world's biggest shopping day? Black Friday? Maybe Cyber Monday? What about Prime Day? No to all of the above. The biggest shopping day of the year is actually Nov. 11,...
View ArticleVictoria’s Secret CEO Jan Singer Is Leaving the Company
Jan Singer, the CEO of Victoria's Secret Lingerie, is leaving her post, according to Bloomberg. Singer was with Victoria's Secret for a little over two years, joining the company in September 2016. As...
View ArticleThe Future of Television Will See Massive Waves of Digitization and Data Usage
Media history is repeating itself, and paying attention will pay off. In the 1990s when the internet hit computer screens, content came first. Ads and the data to optimize those ads soon followed,...
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