Internal Emails Shine Light On Facebook’s Approach to Sharing and Selling...
Facebook gave some advertisers and companies special access to data about Facebook users, made quick decisions about shutting down its competitors' access to data and focused aggressively on making...
View ArticleFacebook Gaming’s Level Up Program Is Now Live in 30 Countries
Facebook Gaming's Level Up program has expanded to support video game content creators in 30 countries. The program, which debuted in June, was designed to help video game livestreamers grow their...
View Article4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges
Despite widespread public interest in blockchain applications and a significant rise in the number of blockchain startups, the technology has yet to make a dramatic impact on the advertising industry....
View ArticleAccenture Among Final Bidders to Acquire MDC Partners Network
International global management consultancy Accenture is reportedly among a small group of bidders seeking to acquire ad agency network MDC Partners and its 50-plus properties around the world. Those...
View ArticleGannett Is Using Deep Learning to Determine Why Certain Ad Designs Work
Gannett is turning to a form of artificial intelligence to design better online ads. The USA Today publisher recently rolled out a new internal platform that uses deep learning and computer vision to...
View ArticleFacebook Wants to Be a Source of ‘Inspiration’ for the Creative Community
Members of the creative community searching for inspiration for their projects involving Facebook can now turn to Inspiration. Facebook launched the new site as part of its Facebook for Business...
View Article72andSunny Wins NFL After Review, Ending the League’s Decade-Long AOR...
The National Football League has scored a new agency partner. After 10 years with Grey, the NFL has selected 72andSunny as its new agency of record following a review managed by Roth Ryan Hayes, which...
View ArticleZippo Trademarks Its Signature Click and Celebrates by Going All In on ASMR
Unless you've been living under a rock that no one's lightly scratched their nails on, you've probably heard about ASMR--the oddly tingle-inducing audio technique that creates soft noises some find...
View ArticleWPP’s Wunderman Thompson Names Former Possible Executive as First North...
The newly formed Wunderman Thompson announced its first executive-level hire to staff today just one week after the official merger of Wunderman and J. Walter Thompson. Shane Atchison will rejoin WPP...
View ArticleFacebook Tries to Set the Record Straight After Email Dump
Facebook, on the defensive after a trove of company emails was released detailing its approach to sharing data and undercutting competitors, pushed back on the release Wednesday afternoon, claiming...
View ArticleTwitter’s Best of 2018 Was Highlighted by BTS, El Rubius and a Barack Obama GIF
K-pop superstars BTS were behind the most-liked tweet of 2018, while the most retweets came on a tweet from YouTube gaming personality El Rubius and the most-quoted tweet, featuring former President...
View ArticleInternational Women’s Day Was the Most-Talked-About Moment on Facebook in 2018
International Women's Day (March 8) was 2018's most-talked-about moment on Facebook. Research manager Sheida Neman revealed in a blog post that conversation was generated by women and men, and "a wide...
View ArticleDroga5 Production Development Director to Head Mcgarrybowen’s U.S. Operations
Dentsu Aegis Network-owned mcgarrybowen has hired Droga5 production development director Lucia Grillo as its first head of U.S. operations. Grillo will leave Droga5 at the end of the year and move into...
View ArticleKilling Eve, Barry and Homecoming Breathe New Life Into Golden Globe Nominations
The Hollywood Foreign Press Association has never been shy about anointing a large dose of freshman TV contenders as Golden Globes nominees. That tradition continued today as new series like Barry,...
View ArticleFor Swimsuit Startup Summersalt, Its Newly Launched Content Arm Is as...
Summersalt, the direct-to-consumer women's swimsuit company, is expanding its business--not with a new product line, but with content. Today, the company is launching The Forecast, a travel-focused...
View ArticleWhy Brands Need to Apply Specific Strategies to Content to Make it Meaningful
To stand out, brands need to be meaningful. Maybe in 2018 that doesn't come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain...
View ArticleAfter 35 Years, Unilever CMO Keith Weed Will Retire in 2019
Keith Weed, leader of the world's second largest marketer, is retiring. After 35 years with Unilever, Weed will depart in May of 2019. The news follows a leadership shakeup in late November at Unilever...
View Article10 Campaigns That Show How Wieden + Kennedy Impacted Culture in 2018
Advertising is ubiquitous across all media, even as repeated surveys show modern consumers moving away from "traditional" platforms. But how many of these ads are truly memorable? How many prove the...
View ArticleThe Necessary Growing Pains of Programmatic Are Evident in Latest Cutbacks
Programmatic has been an ad industry buzzword for a number of years, but the rapid growth of the sector is not without its pain points for the workforce involved amid brewing fears of recession and...
View ArticleLiving Coral Is Pantone’s 2019 Color of the Year
Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019--according to Pantone, at least. The company announced today that Living Coral, a bright coral shade, is its 2019...
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