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Native Programmatic Is Still Integral to Digital Marketing Strategies

Remember a few years back when native programmatic advertising was one of the industry's hottest topics? In those days, industry players were loudly proclaiming that the process of assembling and...

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These 3 Logo Design Trends Are Expected to Dominate in 2019

It's that time of year again when branding soothsayers start predicting what colors, fonts and overall design looks will be hot in the year ahead and which fads will fade into oblivion. While no one...

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Redbox Drops First National TV Spot About a Multitasking Man With Fingers for...

We may be just a few days away from the end of the year, but for Redbox, there's no slowing down. The video rental and streaming service, perhaps best known for its bright red kiosks outside your go-to...

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Messenger: Here’s How to Add AR Stickers to Photos and Videos

Facebook recently introduced augmented reality (AR) stickers in Messenger, allowing users to place animated stickers on top of their photos and videos that appear to be in the real world around them....

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All the Magazine Brands That Moved Away From Print This Year

It's a tumultuous time in the media industry, and this year saw multiple publications change ownership and some--including, most recently, conservative magazine The Weekly Standard--shutter operations...

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As Audiences Crave Authenticity, Brands Will Need to Deliver Genuine Videos

It's been a volatile year for media and marketing professionals. With industry threats like Facebook's privacy issues, fake news running rampant and a new emphasis on copyright and IP law in the EU,...

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5 Trends Sweeping Through Audio That You’ll Want to Listen To

The audio revolution is here and in full swing. From morning news updates to afternoon podcast sessions, audio content is playing an increasingly larger role in our everyday lives. This comeback has...

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Instagram Temporarily Rolls Out New Functionality, Angers the Internet

It was a quiet day, the last Thursday of 2018. Or so it seemed. Then Instagram rolled out a transformational update to its app, causing the internet to collectively lose its mind. What was this change...

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LinkedIn: Here’s How to Connect With Others Using QR Codes

Did you know each LinkedIn member has a unique QR code that other users can scan to see their profile on the service? This feature allows users to quickly add others as connections on LinkedIn without...

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The Race to 5G Will Intensify in 2019 as All Carriers Plan to Unveil Networks

After months of hype about instant connectivity and super-speed downloads, the next generation of wireless service will finally become a reality in 2019. All four major U.S. carriers have vowed to kick...

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Despite Plans for Global Growth, Local Broadcasting Is Seeing the Most Success

The growth of Netflix is stalling, particularly in its largest and most saturated market in the U.S. This means that the streaming service, like its rival Amazon Prime Video, is looking to places like...

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Rauxa’s Founder and CEO Talks the Power of Mentorship and the Importance of...

At the country's largest female-run agency, mentorship isn't just a buzzword--it's a company principle. Gina Alshuler, the company's president and CEO, knows that firsthand. She started at Rauxa just...

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How to Get the Most out of Working With Nanoinfluencers

When it comes to influencer marketing, is small beautiful? That's what a chorus of recent commentators would have you believe. The New York Times is only one of many outlets to hype the potential of...

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School Shooting Victims Asked Marketers for Help. Here’s How the Ad Industry...

Back in April, students from Marjory Stoneman Douglas High School in Parkland, Fla. appeared at the 4A's Accelerate conference in Miami to ask the advertising industry for help in advancing their...

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Here Are the 10 Most Popular Tweets of 2018

There's a new top tweet in town--and this year, not one of the 10 most popular tweets of the year came from a brand. In 2017, Barack Obama was No. 1 with his response to violence in Charlottesville,...

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Inside Digital Media’s Great Upheaval in 2018, From Layoffs to Unionized...

It was a tumultuous, sometimes painful, year for a lot of publishers and the talented journalists employed by them. There were multiple layoffs throughout the industry, and entire media outlets were...

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2018’s Biggest TV Executive Departures

The White House isn't the only place that saw a sizable leadership exodus in 2018. Across Hollywood, more than a dozen top TV execs headed for the exits this year, mostly due to megamergers, #MeToo and...

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Here Are the Biggest 10 Ways Shopping Changed in 2018

What do cannabis, autonomous delivery and the resurrection of mall stores have in common? Each was one of retail's biggest stories in 2018. Take a look ahead to see what helped shape retail discourse...

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A Month-by-Month Look at the Most Engaging Brand Content on Social Media in 2018

Brands were more creative than ever in their social media posts this year and connected with audiences by raising awareness of social issues, according to social media analytics company Unmetric....

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Meet the 10 U.S. Lawmakers Who Will Impact Tech Regulation in 2019

Big Tech has spent years--and millions of lobbying dollars--avoiding the regulatory radar of Capitol Hill. No longer. Amid investigations into data breaches, misinformation campaigns, hate speech and...

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