CES 2019’s Focus on the Superficial and Lack of Innovation Were Among Its...
Now that CES 2019 has ended, marketers are feverishly working to deliver presentations and POVs that justify the large contingents they sent to Las Vegas last week to chart the biggest innovative...
View ArticleHulu’s Nick Tran Talks Leadership Style While Remaining Culturally Relevant...
As the vp of brand marketing and culture at Hulu, Nick Tran leads a team in charge of defining and shaping the overall customer experience and relationship with the brand. From previous stints with...
View ArticleWhat Is Stoking Investor Interest in Ad Tech and Mar Tech?
The year 2018 was notable for the economic headwinds in the ad-tech sector. For many, the hardships stemmed from data privacy legislation in the guise of GDPR and how it furthered the growth of Silicon...
View ArticleThese Inspiring Short Films Show How Financial Literacy Can Lead to Profound...
The subject of personal finance can be filled with uncertainty. Reaching the level of financial wellness that allows for true independence can be difficult when struggling to break even. Some...
View ArticleExpense Management Platform Expensify Has Never Had a TV Ad. That Will Change...
Expensify, the aptly named expense management platform, has never had a television spot--that's about to change when the company debuts its first ad during the Super Bowl on Feb. 3. The 30-second spot,...
View ArticleLudacris Will Star in Mercedes-Benz’s Super Bowl Spot
It seems that not all celebrities will be sitting out of the Big Game this year. Grammy Award winning musician and actor Ludacris (who is an Atlanta native) is set to star in Mercedes-Benz's fifth...
View ArticleMichael Bublé Is Convinced Pepsi’s Bubly Is Misspelled in Super Bowl Teaser
Michael Bubl? will star in Bubly's 30-second Super Bowl spot--a first for the brand and for the actor and singer. Creative shop Goodby, Silverstein & Partners produced the spot, "Can I have a...
View ArticleHouseparty Is Taking Its First Monetization Steps With The Ellen Degeneres Show
Video chatting application Houseparty is making its first foray into monetization with a fairly high-profile partner: The Ellen Degeneres Show. Heads Up! is an application based on a game Degeneres...
View ArticlePrivacy Advocates Urge FTC Reform, Call for New Legislation
Consumer advocacy groups have launched a concerted effort calling for a systematic overhaul of U.S. data privacy laws, alleging that the Federal Trade Commission is now unfit for purpose, with leading...
View ArticleBOPIS, Retail’s Latest Acronym, Makes the Case for Delayed Gratification
One of the biggest themes at this year's National Retail Federation show (NRF) didn't involve AI or robots. Instead, it was a new acronym buzzword: BOPIS, known as Buy-Online-Pickup-In-Store. And it's...
View ArticleNBA Referees Will Interact With Fans on Twitter in Real-Time During Select Games
National Basketball Association referees will take to Twitter to answer fans' questions about calls in real-time as part of an initiative between the league and the National Basketball Referees...
View ArticleSen. Marco Rubio Introduces Federal Privacy Legislation to Supersede State Laws
On Wednesday, U.S. Sen. Marco Rubio (R-Fla.) introduced legislation that could give the Federal Trade Commission authority to update the nation's privacy laws for the internet era. The American Data...
View ArticleNuns Among Shareholders Asking Amazon Not to Trade Privacy for Profit
A group of nuns joining forces to take on an all-powerful tech company sounds like the plot of Sister Act 3, but it actually happened in Brooklyn--sort of. Amazon shareholders representing more than...
View ArticleWhat Makes British Drama Characters Compelling? In These Ads, They Tell You...
Hard-bitten detective Vera Stanhope doesn't give a damn if people like her. She's a crusty crime fighter who outsmarts bad guys and suffers no fools. Disheveled and dowdy, she will not be wearing...
View ArticleNetflix Now Has 139 Million Subscribers and Says It Competes With ‘Fortnite...
It will now be even tougher for the four big streaming services scheduled to debut in the next year--from Disney, AT&T, Apple and NBCUniversal--to catch up with Netflix. The streaming giant now has...
View ArticleNew York Post Is Getting a New Publisher and CEO
After 20 years at the company, Jesse Angelo is leaving as the publisher and CEO of the New York Post to "let someone else write the next chapter," he said in a statement. Sean Giancola will replace...
View ArticleStreetwear Designer Benny Gold Closes His Store and Heads to Goodby,...
Over the past 15 years, Benny Gold became one of the premier streetwear designers in San Francisco by parlaying his fame as a skateboarder into his own eponymous brand of shirts, hats and outerwear....
View ArticleVerizon Will Thank First Responders for Saving 12 NFL Stars in Its Super Bowl...
After sitting out the Super Bowl since 2011, Verizon rejoined the game last year with an emotional campaign thanking first responders. The brand will once again tap that theme, showcasing the stories...
View ArticleMSG Networks’ Wellness Week Will Promote Healthy Living on Digital, Social
Sports production and content development company MSG Networks revealed "Wellness Week," a weeklong event beginning Monday (Jan. 21) that will promote healthy living across the company's digital and...
View Article5G Isn’t a Reality Yet, but It’s Looking Promising
Just because everyone's thinking about 5G doesn't mean everyone understands what it is or what it might imply for their industries and brands. You might have a better idea if you'd attended CES where...
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