Have We Reached Peak Creator? No, But Being One Is Not Easy
On any given day, a creator could post a trailblazing piece of content to a social channel like YouTube or TikTok, somehow managing to stand out in a sea of comedy skits, magic tricks, beauty tutorials...
View ArticleOut of Home Has Changed—It’s Time for Marketers to Catch Up
While new technologies and greater reliance on analytics have driven significant advancements in measurement across the advertising landscape, out of home (OOH) has always faced a unique set of...
View ArticleTaika Waititi Becomes Chief Creative of the Beverage Startup That Bears His Name
Taika Waititi had done his research, so he knew that his unusual first name had Scandinavian roots even though he's a native New Zealander. He'd once searched for all the Taikas in the world through...
View ArticleA CFO Went to Cannes
Something happened at the 2023 Cannes Lions International Festival of Creativity that has never happened before in the event's 70-year history: A chief financial officer spoke on stage. That CFO was...
View ArticleHow Taco Bell Created Fast-Food’s Most Viral Moment of the Year
Doja Cat's iconic collaboration with Taco Bell is a wild unicorn of brand partnerships. After the rapper tweeted at the fast food chain to bring back the Mexican Pizza, a brand partnership of epic...
View ArticleStellantis Names TKT & Associates First AOR Dedicated to Black Audience...
Stellantis North America, maker of auto brands including as Jeep, Chrysler, Dodge, Ram, Alfa Romeo and Fiat, has added TKT & Associates to its North America creative roster. The agency, through its...
View ArticleNBCUniversal and Blockgraph Partner to Optimize First-Party Data Activation
NBCUniversal and Blockgraph are looking to bring more efficiency and capabilities to the TV advertising landscape. Today, NBCU and the privacy-focused tech and data company announced a new partnership...
View ArticleAdobe’s Hilarious ‘Office Space’ Sendup Starring Hasan Minhaj Is a Tribute to...
Adobe and Hasan Minhaj are here to liberate employees from the spatial and environmental confines of lethal and clunky office supplies. And they are channeling an oft-memed, cult classic film to do...
View ArticlePepsi Brings Super Bowl Halftime Flash to Champions League Kick Off Show
When PepsiCo ended its decade-long sponsorship of the Super Bowl Halftime Show last year, the food and beverage giant leaned into football's global cousin soccer to make a cultural splash, taking its...
View ArticleFox World Cup Marketing Campaign Is at Liberty to Showcase Team USA
With the U.S. Women's National Team roster (finally) revealed and under a month to go until the 2023 FIFA Women's World Cup kicks off, Fox Sports unveiled its massive marketing campaign for the...
View ArticleSoFi Corrects AI’s Gender Bias in ‘Face of Finance’ Campaign
When it comes to identifying women as financially capable figures, AI isn't exactly on the money. SoFi, a digital financial services company, came to that conclusion when it prompted AI for images that...
View ArticleSmartMedia Technologies Brings AR to Web3 Wallets
Combining the worlds of digital wallets and augmented reality, Web3 engagement and loyalty platform SmartMedia Technologies partnered with Niantic's 8th Wall augmented reality platform to bring AR...
View ArticleWhy Big Tech Is Embracing Neutral Buy-Side Infrastructure
The clamor for regulatory reforms targeting Big Tech companies stems from a fundamental issue deeply embedded in the advertising industry. Within this complex landscape, tech giants such as Google,...
View ArticleBrands That Balance Vibes and Value for Festival Season Can Win Over...
Now that the pandemic has ebbed and festivals are packed again, brands need to ask themselves a question: Are you hanging in the back watching the crowd and hoping they'll buy from your tent, or are...
View ArticleAthletes Now ‘Control the Narrative,’ Creating New Storytelling Opportunities
For centuries, sports have produced iconic people and magnetic stories, but there has never been a better time for athletes to connect with a wide audience on their own terms. During a panel on The...
View ArticleFlipboard Launches Publisher Interest Collectives, Expanding Advertiser Reach
Content aggregator Flipboard, which curates writing, audio and video from over 4,000 publishers, launched a new product Thursday morning, called Interest Collectives, in a bid to land larger direct...
View ArticleUnilever Says the ‘Jury Is Out’ on Generative AI, For Now
With 400 brands to sell across 190 countries to millions of consumers, Unilever certainly recognizes the potential generative AI tools such as ChatGPT or Dall-E could play in helping it produce ads...
View ArticleB-to-B Agency Doremus+Co Shifts Focus to Creativity With New President Sarah...
B-to-b marketing has been around for well over a century, as exhibited by Omnicom's dedicated b-to-b shop Doremus+Co, which celebrates its 120th anniversary this year. But only recently has...
View ArticleSee Yourself in Sound With Bang & Olufsen’s Interactive Global Campaign
Danish high-end consumer electronics company Bang & Olufsen has released a global campaign to promote its new brand direction, featuring a range of interactive avatars that represent the musical...
View ArticleMarketers Are Caught Between Rainbow-Hushing and LGBTQ+ Controversies
After backlash led Target and Anheuser-Busch to pull back on some of their Pride-related marketing and merchandise earlier this year, a chilling mood settled over the LGBTQ+ community's annual...
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