Unleashing the Power of Social Media to Build Stronger Communities
Content creation can seem daunting, but with the right approach it can be a fulfilling and rewarding experience. Becoming a consistent creator requires planning ahead, establishing a content schedule...
View ArticleNBCUniversal Promotes Film Chief Donna Langley, TV Content Head Susan Rovner...
The game of musical chairs continues at NBCUniversal. Donna Langley, former chairman of Universal Filmed Entertainment Group, has been promoted to head up all of the company's entertainment divisions,...
View ArticleAn AI Version of J.Lo Invites Travelers to Set Sail on Virgin Voyages
The rise of artificial intelligence (AI) has raised concerns when it comes to using the technology to create celebrity deepfakes. But Jennifer Lopez is embracing its potential by giving Virgin Voyages...
View ArticleThe Muppets’ Electric Mayhem Band Records a New Single With Spotify in...
Dr. Teeth and the Electric Mayhem, the band from The Muppet Show, is back in the spotlight thanks to the May 10 launch of the comedic musical Disney+ series Muppets Mayhem. Like many bands in the midst...
View ArticleBases Loaded for Major League Baseball’s European Expansion
"If you build it, they will come," is the mystical piece of advice given to Kevin Costner in arguably the greatest movie about baseball ever made, 1989's Field of Dreams. And that is a mantra Major...
View ArticleKen Griffey Jr. and T-Mobile Go to Bat for Black Ballplayers
What value does Major League Baseball's All-Star Week hold if future generations don't see themselves among the sport's elite... or even on its field? When Hall of Famer Ken Griffey Jr. was in the...
View ArticleApple’s Action-Packed Tale Pays Homage to Mexico’s Lucha Libre Wrestlers
Lucha Libre, a form of professional wrestling, is a cultural phenomenon in Mexico. Distinguished by its colorful masks and acrobatic moves, the sport has a rich legacy dating back over a century. Apple...
View ArticleSilver Pride: Project Brings LGBTQ+ Pioneers Back to Parades
Aline Tracol, at 75 years old, is long past her days of pounding the pavement and crowding shoulder to shoulder with thousands of fellow revelers at Pride parades in her French hometown. Though she has...
View ArticleHow Baseball’s All-Star Game Drove In More Brands
When Major League Baseball's All-Star Game was last played in Seattle in 2001, league sponsor Mastercard was less than four years into the "Priceless" campaign it built around baseball. Launched during...
View ArticleMinnesota Twins, ARound Bring Real-Time AR Statistics to Home Games
In 2022, the Minnesota Twins partnered with shared augmented reality platform ARound to bring AR experiences like mini games to baseball fans during home games at Target Field in Minneapolis. For the...
View ArticleJPMorgan Chase CMO Carla Hassan Fuses Customer-Centric and Values-Based...
Understanding customer use cases is a core part of a marketing strategy, but JPMorgan Chase CMO Carla Hassan is the rare Fortune 500 executive who can recall these kinds of customer success stories...
View ArticleHP’s Vikrant Batra Prioritizes Building the Tech Brand, Not Just Selling Product
As an undeniable authority in the tech and printing space, HP doesn't have to worry about raising consumer awareness. Since stepping into his global CMO role in 2018, Vikrant Batra has instead focused...
View ArticleShannon Ryan Shines at Telling the Stories of Disney’s Top Storytellers
If you've seen a marketing campaign from Disney in the last few years, chances are Shannon Ryan has had her hand in it. Since she joined the company in 2019, Ryan's marketing purview has expanded to...
View ArticleMicrosoft CMO Chris Capossela Is a Master at Navigating Technology Upheaval
If you'd been lucky enough to catch Bill Gates on the talk circuit in the 1990s, you might also have noticed a fresh-faced assistant at his side, often carrying a canvas bag stuffed with books about...
View ArticleHer Entire Career, Lego’s Julia Goldin Has Mastered Building Brands, Brick by...
The first-ever Lego toy might be unrecognizable to current players: It was a wooden duck, fashioned in a workshop opened by Danish carpenter Ole Kirk Christiansen in 1932. The plastic brick--now the...
View ArticleMolson Coors’ Michelle St. Jacques Revived Coors Light and Elevated Creative...
Imagine walking into the first day of your new role as a CMO to find your biggest rival has used a Super Bowl ad to declare war over ... corn syrup. That was Michelle St. Jacques' introduction to...
View ArticleUPS’ Kevin Warren Transformed the Stodgy Brand Into Something ‘Unstoppable’
When Kevin Warren took on the role of UPS CMO in 2018, he faced a head-scratcher of a problem. The company was losing market share with small- and medium-sized businesses despite their dependence on a...
View ArticleMarketing Advice From Adweek’s 2023 Brand Genius Class
For almost 30 years, Adweek has been honoring the best and brightest in the world of marketing. But what does it take to be considered a "Brand Genius"? That's the question we asked six of this year's...
View ArticleWalmart CMO William White Keeps the Essential Retailer Relevant
After seven years leading marketing for rival Target and a prior tenure at Coca-Cola, William White joined Walmart in May 2020 at the height of the Covid-19 pandemic. It would be a baptism of fire for...
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