You’re Watching Football Wrong, According to NFL Star Travis Kelce
NFL star Travis Kelce is throwing a penalty flag on your TV setup. In a new campaign extension for DirecTV's brand strategy platform "TV Without Compromise," the Kansas City Chiefs tight end and Super...
View ArticleAdweek Podcast: Why the Future of the US Women’s Soccer Brand Will Shine...
It was a heartbreaking exit for the U.S. Women's National Team (USWNT) this World Cup. But the future of the brand still looks bright, thanks to the foundation laid down by key players throughout the...
View ArticleDo Your Homework: The Strategy Behind Effective Creator Marketing
One aspect of the marketing industry that I love the most is its unwavering ability to constantly evolve and change with culture, consumer behavior and the overall digitization of the world we live in....
View ArticleZoom’s Updated AI Policy Draws Concern From Privacy Experts
Zoom has made changes to its AI strategy--twice. The video conferencing platform updated its terms of service to establish the right to use some user-level data to train its artificial...
View ArticleParamount Streaming Losses Shrink, Subscribers Reach 61 Million
As the writers and actors strikes continue to disrupt the entertainment industry, Paramount added a modest 700,000 subscribers to its main streaming service, Paramount+, the company announced during an...
View ArticleIn 2021, 73% of Agency Leaders Were White. In 2022, It Was 90%.
New data from the 4A's showed a stunning lack of progress in diversity, equity, inclusion and belonging (DEIB) at the highest levels of agencies. According to the 2023 Diversity in Agencies Survey...
View ArticleDon’t Call It a Campaign: ‘Hip-Hop Made Sprite What It Is’
You don't have to know who Millie Jackson is to celebrate hip-hop's 50th anniversary. The rulebook doesn't demand that fans had to listen to the Jay-Z/Nas "Ether" battle on Hot 97, play "If I Could Go"...
View ArticleGet Paid To Watch Ads on This Hate-Free Social App, Launching In the US
Mobile app WeAre8--which launches in the U.S. today, Adweek can exclusively share--aims to offer a social media alternative to hate speech and misinformation. Its ad model lets people opt in and get...
View ArticleDoing the WeRQ to Change the Face of Marketing
Recognizing the value of LGBTQ+ representation must go beyond Pride Month. Do the WeRQ does just that, championing LGBTQ+ creativity in advertising and marketing year-round. Do the WeRQ magnifies the...
View ArticleGoogle Changes Name of Ad Product Amid Inventory Quality Scandal
Google removed "in-stream" classification from the name of one of its video formats. The change comes at a time when buyers are questioning whether they can trust the inventory the video giant sells....
View ArticleMondelez International Makes a Comeback on X (Twitter) Amid Brand Safety...
Oreo maker Mondelez International was among the first global brands to pull ads off X (formerly known as Twitter) last year after Elon Musk acquired the social media site. The company cited hate speech...
View ArticleThe Speed of Culture Podcast: Decoding the Evolution of Advertising With...
From radio and TV to the internet and artificial intelligence, the advertising industry has changed significantly with the rise of each technological advancement. Staying relevant requires advertisers...
View ArticleDisney Closes Upfront With Commitments ‘In Line’ With Prior Year
Disney is the latest publisher closing the wonderful world of upfront talks. Today, Disney announced it had crossed the upfront finish line, with commitments across entertainment, streaming, sports and...
View ArticleWalmart Brings New Augmented Reality Features to iOS App
Walmart launched the View in Your Home augmented reality platform in its flagship mobile app in 2022, allowing shoppers to see a selection of products in AR before making a purchase. Now, the retailer...
View ArticleCan a Creative Agency Reshape Portland?
Like any other city, Portland, Oregon exists beyond its borders as the image others project from it. If that tableau features alabaster creatives in thrift-store ensembles pedaling tall bikes from...
View ArticleWhy Brands Like Reformation, Peak Design and Ettitude Are Showing Up on a...
A new feature on carbon accounting app Commons steers people toward more sustainable brands, encouraging swaps to lower their overall climate impact. Commons, which connects to peoples' financial...
View ArticleHyper-Realistic CGI Ads Are Taking Over Your City, And Your Timeline
A giant Barbie towers over Dubai's business district, unfixing her long limbs from a plastic Mattel box as high as the Burj Khalifa skyscraper. Meanwhile, in London an underground carriage adorned with...
View ArticleExclusive: Netflix Closes First Upfront, Doubles Ad Tier Monthly Active Users...
Netflix is officially crossing the upfront finish line for the first time. Adweek has exclusively learned the company has closed its first upfront and doubled its monthly active users globally to more...
View ArticleLoki and Michael Scott Walk Into a McDonald’s: Brand Serves Up Iconic TV and...
George Costanza in Seinfeld treats his date to a Big Mac, while The Office boss Michael Scott loves a Filet-O-Fish. Troy Dyer in Reality Bites enjoys a Quarter Pounder with cheese, and the characters...
View ArticleSalesforce’s AI-Focused Brand Campaign Has a Lot of Questions
Salesforce is not new to artificial intelligence (AI), having used the technology through its platform in various ways for the last decade. But, as with most tech companies, it has faced a surge in...
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