After Winning Verizon Business, Ogilvy Snags Telecom’s Consumer Account
Verizon has named Ogilvy creative agency of record for its consumer business. The move follows Verizon's December 2022 decision to award Ogilvy AOR duties for its Verizon Business unit. Ogilvy had...
View Article24 Leading Marketers Innovating in Fresh Ways for a Dynamic Consumer
An impactful CMO is an advocate for their team and proves to be indispensable to the CEO. These 24 marketing heads, the inaugural class of the Adweek Marketing Vanguard Awards, are exceeding the...
View ArticleThe Unspoken Truth About CMO Churn
The typical chief marketing officer spends just 39 months, or about 3.3 years, in the role before hanging up their boots and exiting through the revolving door. According to leadership advisory firm...
View ArticleHow Gaming Marketers Innovate to Reach a Changing Audience
From Atari to Nintendo 64 to Xbox Series X, the gaming industry has spent the better part of 50 years evolving and innovating to reach new fans. In recent years, platforms led by Twitch introduced a...
View ArticleRestaurants Are Innovating With Takeout in Mind. Here’s Why.
Earlier this month, Carvel--the ice cream chain that invented soft serve in 1934--announced plans to redesign its 350 stores. It wasn't exactly a surprising development. Like any retail establishment...
View ArticleMarketing Vanguard Award Honorees Share Leadership Advice
Between AI, CGI ads and the creator economy, how do marketing leaders keep their brands relevant in an ever-changing industry? "It's really having a culture of experimentation," said Han Wen, chief...
View ArticleWhy Marketers Are Paying Greater Attention … to Attention
Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to,...
View ArticleJosh Duhamel and Dakota Media Are Helping Brands Get Uncomfortable
Sometimes it helps to force brands out of their comfort zone--and that's where Dakota Media comes in. Actor Josh Duhamel and media visionary Josh Algra, co-founders of the creative and production...
View ArticleThis PSA Attacks The Industry That Gives Predators More Privacy
[Sensitive content: This article mentions sexual assault] There's a monster hiding in plain sight, representing every parent's worst fear when giving their kid access to the internet. But many tech...
View ArticleVMA Sponsor Bacardi Drops Time-Traveling Hip-Hop Tribute Ad
As the first spirits sponsor of the MTV Video Music Awards, Bacardi will embed itself into nearly every corner of tonight's live telecast, from the red carpet step-and-repeats and the venue's cocktail...
View ArticleSecondhand Has the Upper Hand in Designer Fashion
When it comes to luxury fashion and accessories from brands like Louis Vuitton, Chanel and Tom Ford, people want the hottest items from top designers without paying full retail price. Catering to them...
View ArticleIn the Changing Social Landscape, Power Shifts to Creators
Social media platforms have changed so much in just the last six months. From Threads to X (formerly Twitter), everything is not as it seems, as Alex Russo from Wizards of Waverly Place once said. In...
View ArticleMcDonald’s Is Riding the Grimace Wave, and It’s All Thanks to the Fans
You could call 2023 the Year of Grimace. The McDonald's mascot became a TikTok sensation this summer after the brand unveiled a purple milkshake to celebrate the furry blob's birthday. Mini mock horror...
View ArticleLenovo Is Winning Over Gen Z By Making Work Meaningful
Emily Ketchen knows that despite its reputation as a marketing-averse demographic, Gen Z is quick to advocate for the brands that align with their values--and any brand that is not prepared to both...
View ArticleHow to Make In-Housing Work for Your Company
We are past the point that in-housing can be considered a trend. Today, in-house agencies are the norm, with most brands having brought core advertising functions within their walls as they look to...
View ArticleStrikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?
Long a rite of autumn, the fall TV season has typically ushered in a wave of network TV shows, new storylines for returning series and special events that advertisers would spend billions of dollars...
View ArticleInfographic: It’s a Frugal Back-to-School Season as Inflation Bites
'Twas the weeks before school, when all through the nation, consumers kept shopping in spite of inflation. This back-to-school season, sales are on track to increase 3%, reaching a new high. During the...
View ArticleThis Sneaker Brand’s Founder Doesn’t Take ‘No’ for an Answer
Sometimes, a single ad can change lives. Just ask Natalie White, CEO and founder of Moolah Kicks, the first brand focused exclusively on women's basketball shoes. In 2019, White, a then-Boston College...
View ArticleIce Spice Joins Ben Affleck as a Dunkin’ Superfan in New Ad
There's no more natural collaboration than Ice Spice and her beloved Dunkin', with the rap star's legion of fans--self-anointed as "munchkins"--being the no-brainer springboard for a donut-centric...
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