This Pizza Brand's Outdoor Ads Are Hard to Notice, and That's the Point
Making out-of-home ads that are hard for people to see sounds like a terrible idea. But Daiya Foods does just that with clever ad placements in a new campaign that plays off the line, "It's easier to...
View ArticlePeter Mayer Advertising Infuses New Orleans Flavor in National Campaigns
SpecsWho (l.) president Mark Mayer; CCO Josh MayerWhat Full-service advertising agencyWhere New Orleans Just like its clients, Peter Mayer Advertising has its roots firmly planted in the culture and...
View ArticleCoca-Cola Spreads Happiness Online With Emoji Web Addresses
Coca-Cola hasn't had much luck making the Internet a happier place lately, but maybe this will help—a fun campaign from Coca-Cola Puerto Rico that puts smiley-face emojis right in the brand's web...
View ArticleThis Agency's Weekly 'Clean the Fridge' Emails Are a Thing of Beauty
No workplace email gets trashed faster than a mass reminder to clean out the company refrigerator. Heck, I wouldn't even bother to open one. (Such an email, I mean. The fridge—I'd open that, sure....
View ArticleSnickers Turned Marcia Brady Into Danny Trejo on 'Hungerlapse' Billboard, Too
BBDO New York's "Brady Bunch" Super Bowl campaign for Snickers had a great out-of-home teaser element that not too people saw—but now you can, as video of it was posted Tuesday to the brand's YouTube...
View ArticleAd of the Day: Coke Spreads Joy to Some Seriously Unlucky Coke Drinkers
Coca-Cola knows that sometimes life straight up sucks. But Coca-Cola also wants you to realize that you, sir, are not the only one with problems. This new spot from Wieden + Kennedy, which broke on...
View ArticleSonic's Weird Drink Flavors Come to Life as Strangely Riveting Mouth Cartoons
Sonic is pretty serious about playing with its food. A new campaign from Goodby, Silverstein & Partners transforms actors' mouths into zany little characters using face paint, à la makeup artist...
View ArticleDo Competing Bottled Water Brands Actually Taste Different? Rhett & Link Find...
Rhett & Link will slake your thirst for goofy, brand-inspired comedy in the "Ultimate Water Taste Test," a wonderfully wet episode of their "Good Mythical Morning" YouTube show. The guys, best...
View ArticleJose Cuervo Mixes a Margarita in Space and Parachutes It Back to Earth
Brands are obsessed with space, getting to space, and anything that's been to space. This week, it was Jose Cuervo's chance to boldly go where no tequila brand had gone before—and hopefully make it...
View ArticleGripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac...
In this inspirational ad from Wieden + Kennedy for Powerade, a boy who represents a young Derrick Rose rides through the south side of Chicago to a voiceover by Tupac Shakur—the late rapper's first...
View ArticleCoca-Cola Celebrates Its Iconic Bottle's 100th Birthday With 15 New Ads
It's the 100th anniversary of Coca-Cola's classic glass bottle, and the soda brand is celebrating hard—with 14 new global ads in different styles. The first might be best described as a super-diverse...
View ArticleMentos Pack a Seriously Fresh Punch in This Hilarious Ad With a Perfect Twist...
This ad from BBH London for Mentos NOWMints is amazingly funny—perfectly paced, surprising, silly, and close enough to making sense that it actually serves the brand, especially because it's so...
View ArticleOreo Gets 10 Artists to Produce Beautifully Dreamy Outdoor Illustrations
The "Play with OREO" campaign, which launched in January, continues this month with a lovely new set of out-of-home ads featuring groovy illustrations from 10 artists. The artists were given words to...
View ArticleJägermeister Takes Handcrafted to Next Level With Three Incredible Wooden...
We've seen plenty of ad campaigns that have handcrafted elements meant to evoke some handcrafted aspect of the product. (Patron tequila's ads from 2013 were particularly lovely.) But Deutsch New York...
View Article1840s Prospectors Find the Mother Lode of Liquid Gold in CP+B's First...
Kraft has changed how it defines consumers who eat Velveeta, from age and gender (millennial males) to mindset (fun people who like to indulge). As such, new ads for Velveeta Shells & Cheese...
View ArticleCarlsberg Makes the Most NFSW Ad Ever, Along With a Few Other Gems
Carlsberg doesn't do things half-ass. If the Danish brewer is going to do something, it will make it the best in the world—at least, according to three new ads admitting that might not actually be...
View ArticleMcDonald's Journey From 1940s California BBQ Joint to SXSW Sponsor
In 1940, Richard and Maurice McDonald started a BBQ joint in San Bernardino, Calif. It took eight years for the rookie restaurant to develop its brand and switch focus exclusively to burgers and...
View ArticleKevin Bacon Does Ads for Eggs, Because What Goes Better With Eggs Than Bacon?
Kevin Bacon has traded off the whole "six degrees" things in ads for years. Now it's time to put the Bacon to work. And that he does in an amusing if obvious campaign from Grey New York promoting eggs...
View ArticleThe Internet Is United in Despising Starbucks''Race Together' Cup Campaign
Starbucks is encouraging its baristas to write the words "Race Together" on cups to get customers talking about racial issues. The idea started internally when about 2,000 Starbuckians attended a...
View ArticleAd of the Day: A-B Tricks Brooklynites Into Drinking Budweiser, and They...
As part of its continued assault on microbrew-swilling beer snobs, Budweiser headed to Brooklyn during Restaurant Week and orchestrated a little stunt to get people to actually drink Bud—and even rave...
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