Clik here to view.
Snickers Got YouTubers to Post Terrible Videos as If They Recorded Them Hungry
For a campaign that's five years old, Snickers' "You're Not You When You're Hungry" is having quite the creative renaissance this year.The Super Bowl ad was fantastic (as was the New York City...
View ArticleClik here to view.
Customers Are Paying to Trade Places With the Barista
Two years ago, Christian Ott decided to run a Sunday afternoon seminar on coffee appreciation. Ott had just been hired as director of coffee for Stone Creek, an artisanal coffee chain with 10...
View ArticleClik here to view.
A Kid Grows Up Really, Really Fast in BBH's Latest Cute Ad for Robinsons
BBH London has made some brilliant ads for British juice brand Robinsons over the years—notably, this Wimbledon spot and, of course, the famous "Pals" ad from 2013, which really is one of the great...
View ArticleClik here to view.
NBA Ditches Coke for Pepsi After a 30-Year Partnership
By severing Coca-Cola's nearly 30-year relationship with the NBA, PepsiCo will achieve a clean marketing sweep of the four major professional sports leagues this fall. Under the five-year deal,...
View ArticleClik here to view.
It’s a Family Affair at This Website Maker in Williamsburg
SpecsWho Jason Jeffries, CEO, and Sarah McLoughlin, creative directorWhat Full-service interactive agencyWhere Brooklyn, N.Y. A marriage of technology and design describes both Blenderbox's approach to...
View ArticleClik here to view.
Ad of the Day: Sylvester Stallone Brings the Heat in This Ridiculous Ad for a...
Yo, Adrian! Sylvester Stallone is in this British commercial for Warburtons bakery. Guess he didn't make enough dough in Hollywood. Sly rises to the occasion, though, in this wry-humored spot from...
View ArticleClik here to view.
For Tax Day, BBDO Tells the True Story of a Woman Who Tried to Write Off a...
Tax Day isn't usually a time for great brand creativity, but BBDO New York goes the extra mile this year with a short documentary about an Arizona woman who tried to write off a Snickers bar in 2005....
View ArticleClik here to view.
Coca-Cola Brings Back Personalized Bottles, With Four Times as Many Names
It was a popular stunt, to say the least. Last year's "Share a Coke" campaign, featuring personalized names on bottles, helped Coca-Cola achieve the largest year-over-year growth in 20-ounce packaging...
View ArticleClik here to view.
Carlsberg Makes Londoners Happy With a Billboard That Gives Out Free Beer
If you thought Coke Zero's drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick. The Danish brewer, with help from ad agency Fold7 and...
View ArticleClik here to view.
A-B InBev Throws a Masquerade Party in Stylish First Ad for Oculto Lager
Anheuser-Busch InBev introduces Oculto, a new high-alcohol lager, with a roomful of men and women wearing masks inside a dark club in this spot from Mother New York. The mood is mysterious and...
View ArticleClik here to view.
'Food Babe' Debacle Underscores Crisis of Credibility Surrounding What We Eat
Gawker recently turned food marketers' heads with a 2,500-word takedown of blogger, dietary guru and anti-GMO activist Vani Hari, aka "Food Babe." Author Yvette d'Entremont, who started a rival blog...
View ArticleClik here to view.
This Cool Tumblr Imagines If Ad Agencies Were Ice Cream Flavors
If famous ad agencies were ice cream brands, what flavors would they be? Aditya Hariharan and Joshua Namdar, a pair of students at the Miami Ad School in New York, took a swing at visualizing the...
View ArticleClik here to view.
Ad of the Day: Cooks Cut Loose in Lurpak's Sizzling New Food Porn
Cooking with Lurpak is a full body-and-soul experience. A new ad from Wieden + Kennedy London continues the butter brand's tradition of quick-cut, hi-res food porn. In the voiceover, Rutger Hauer raps...
View ArticleClik here to view.
W+K Travels to 1960s Iceland for This Wry and Beautiful Yogurt Commercial
Somebody get this kid a bike! (And snowshoes, while you're at it.) Orri, the plucky lad in this fanciful Wieden + Kennedy London spot introducing Arla's Skyr Icelandic yogurt to the U.K., Germany and...
View ArticleClik here to view.
How Swanson’s TV Dinners Made It to the Digital Age
C.A. Swanson & Company had a big problem. It was just after Thanksgiving 1953, and the frozen-food brand had wildly overestimated the demand for turkey. Now, 260 tons of frozen birds were sitting...
View ArticleClik here to view.
Noooooooooo! This Loony British Ad for Mints Ends With a Comic Shocker
This Trebor Mints ad from Wieden + Kennedy London has a bit of that 1990s Gushers weirdness to it, either as a tribute to nostalgic thirtysomethings or just for shiggles. It opens with a teen...
View ArticleClik here to view.
Check Out this YouTuber Making Some Insane Trick Shots With Oreo Cookies
Showing crazy trick shots is a pretty good way of getting viral video views, as we've seen in branded efforts from Wheaties (bowling), McDonald's (soccer)—and of course, that old, fake-as-hell Michael...
View ArticleClik here to view.
Kevin Durant Schools Sonic's 'Two Guys' in the Brand's First Athlete-Backed Ad
After signing Oklahoma City Thunder star Kevin Durant last year, Sonic Drive-In's first ad campaign with the reigning NBA MVP from Goodby Silverstein & Partners puts a new twist on the brand's...
View ArticleClik here to view.
Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True...
Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens about...
View ArticleClik here to view.
Ad of the Day: Chobani Gets Real With Ads That Are About a Lifestyle, Not a...
Twenty seconds into Opperman Weiss' new 90-second anthem spot for Chobani, it's clear something is amiss. A family in the countryside, caked in mud, trudges through fields, but Mom and Dad aren't...
View Article