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Nestlé Puts GPS Trackers in Candy Bars for Golden Ticket Style Contest
Nestlé's "We Will Find You" campaign sounds more like a threat than a marketing stunt, but it's not quite as Orwellian as the name would imply. Six Nestlé chocolate-bar wrappers in the U.K. have been...
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The Spot: Bond's Favorite Beer
IDEA: James Bond doesn't always drink beer. But when he does, he prefers … well, Heineken. With apologies to Dos Equis, 007 is the original "most interesting man in the world." And he declares his...
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Ad of the Day: Lightlife
If Old McLightlife had a farm, all the pigs would be made of vegetables. Lightlife, a ConAgra purveyor of meatless foods, launched this stop-motion animated online ad last week from Venables Bell...
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Martha Whips Up Sponsors for New PBS Cooking Show
If your salad-tossing technique is getting a little rusty, fear not. The debut of lifestyle guru Martha Stewart’s newest cooking show is right around the corner. Martha Stewart’s Cooking School will...
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Horseless Headsman Fails to Frighten Until He's Had a Snickers
Snickers had a Halloween hit a few years back with the grocery-lady spot, in which a couple of kids put the scare on a candy-shopping mom. Now, it's Halloween time again—a crucial few weeks for candy...
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Guinness Has Its Head in the Clouds in Latest Blockbuster Spot
And the award for best performance by a cloud in an advertising campaign goes to … the Guinness cloud, which shows astonishing range (several miles, at least, as it drifts across the sea into town) in...
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New Starbucks in Denver Looks Nothing Like a Starbucks
Starbucks is testing out some tiny, LEED-certified drive-through/walk-up shops without the coziness their normal storefronts offer. The coffee juggernaut is trying to fend off diminishing returns from...
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Ad of the Day: Corona
Corona wants you to know that your favorite football stadium is really a beach. In a new online campaign for the beer brand, Jon Gruden anchors "Gruden's Guide," a series of animated spots that school...
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Oreo Crowdsources Its Final 'Daily Twist' Ad Live in Times Square
Oreo concluded its "Daily Twist" campaign live in Times Square on Tuesday, as Draftfcb and 360i creatives working in a glass box whipped up the last of 100 daily ads, with the final topic—the...
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Look at Häagen-Dazs's Awesome Moon-Shaped Ice-Cream Cakes
The ice-cream-cake moons, with real craters, that British design agency Doshi Levien made for Häagen-Dazs are some of the coolest (no pun intended) design/food hybrids we've seen in a while. OK, fine,...
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Rob Riggle Is Dirtbag Frankenstein in Chipotle's Halloween Spot
There are a whole bunch of Rob Riggle fans out there. And though I'm not one of them, I can see the twisted humor in Chipotle's "Do Some Good This Halloween" promo with the former Daily Show...
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Top 10 Commercials of the Week: Sept. 28 - Oct. 5
This week, Luvs dipped its toe in controversy with a spot about breastfeeding in public, beer companies beat around the bush with pitches that subtly sold their brews, and Cartoon Network engaged in...
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With Winter Coming, Heinz Tries to Warm You Up With a Bowl of Soup
Most folks are lapping up this Heinz Classics Soup spot from London ad agency AMV BBDO and director Jeff Labbe. Frankly, I'm not stirred. "I Love Winter" depicts an oh-so-average English gal who,...
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Ad of the Day: Smirnoff
New York's hottest club is Nocturnal Awakening. Located in an abandoned warehouse, this club has everything: Tear gas. Glitter showers. Screeching owls. Ice-filled pianos. Watermelons being hurled at...
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Baileys Is Made of Cream, Whiskey and Hordes of Tiny Dancers
The best alcohol ads are the ones in which the booze is made of little people all dressed up the same and doing an elaborate dance number together. This truism is proven once again in this ludicrous...
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Ad of the Day: Ragú
Want to make your powerless, put-upon, can't-win children happier? Feed them Ragú. So winks the brilliantly manipulative premise behind the Unilever pasta-sauce brand's ongoing "A long day of...
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Kiddie Supergroup Lights Up the Internet for British Baby Food
Oh look, babies. Hey Internet, have you seen these babies? They're playing instruments. Not really playing them. Just kind of holding them and banging on them. Aren't they cute, though? Look at those...
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Portrait: Translation
Specs Who (l. to r.) Leeann Leahy, president; Chris Cereda, chief creative officer; John Greene, chief strategy officer; Steve Stoute, founder, CEO What Marketing and communications agency Where New...
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Jell-O Searching Online for the World's Fastest Pudding Eater
Even when it doesn't involve cockroaches and death, competitive eating is sort of gross. That may explain why food marketers are sometimes reluctant to get involved with it (Nathan's hot dogs and...
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Egg Choir Sings Praises of Online Groceries in Insane British Ad
Which came first: the chicken or the tiny Welsh choir singing stridently about online supermarket shopping? The eggs in this loony new British TV spot are well past their sell-by date—to the point...
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