How the Budweiser Clydesdales Will Make an Appearance During the Super Bowl
Budweiser will feature its famous Clydesdales during the Big Game after all. The company will air a five-second bumper ad during the game to make sure Super Bowl viewers know that the "Clydesdale Cam,"...
View ArticleReebok Has the Perfect Shoes for the Man With the World’s Fastest Feet
If you're the kind of person who enjoys jogging through dizzy dystopian structures amid explosions and cascading Ping-Pong balls, while some random dude keeps the beat on his drum kit, Reebok's got the...
View ArticleSnickers Opened a Valentine’s Day Restaurant, Oublié, for Couples Who Forgot...
Sometimes, albeit rarely, it pays to forget it's Valentine's Day. This was true for some lucky couples in London yesterday who had slacked off and failed to make restaurant reservations for the...
View ArticleFacebook Is Opening Up Its Community Help Feature to Businesses, Organizations
Facebook is opening up its Community Help feature to businesses and organizations in times of crisis. Product lead for social good Asha Sharma said in a Newsroom post that this update will give...
View ArticleR/GA Promotes Veteran Executive to New Global Chief Design Officer Role
R/GA announced today the promotion of Richard Ting, an 11-year employee of the agency, to executive vice president and the new role of global chief design officer. The shop said in a statement it is...
View ArticleSubway’s Bold Rebranding Campaign Promises a Different Taste for Everyone
Subway's reintroduction to the public doesn't include any company backstory like its previous campaign. It doesn't mention five dollar footlongs or reference vegetables. And of course, longtime...
View ArticleHealth and Wellness Occupied Facebook Users’ Thoughts in January
Facebook users had their minds on health and wellness in January, as bodyweight exercise, regenerative medicine and spiral vegetable slicer were all Topics to Watch for the month, according to Facebook...
View ArticleA Deserted Small Town Is Not What It Appears in This Magical New York Lottery Ad
Playing the lottery is all about chasing a fantasy. And a new ad for the New York Lottery's Cash4Life scratch-off game offers a delightful little vignette from one man's unexpected dream. In the :60,...
View ArticleSerena Williams Stars in New Lincoln Navigator Campaign
Lincoln has named Serena Williams as its new celebrity brand ambassador for the 2018 Lincoln Navigator. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family and her own...
View ArticleFacebook Messenger: Here’s How to Create a Secret Conversation
Did you know Facebook Messenger allows you to chat with others in secret conversations featuring end-to-end encryption? Our guide will show you how to start a secret conversation in the Messenger...
View ArticleWhat Is Musicbed and Why Did It Create Hypertargeted Out-of-Home Posters...
If you're a creative director at an agency you might tune out ads more than the average person--even if the copy is incredibly clever. At least, that was the thinking behind Musicbed's hypertargeted...
View Article‘3 Billboards’-Inspired Protest Calls for Justice Following the Fatal...
"Seventy-one dead." "And still no arrests?" "How come?" Three billboards displayed these haunting messages on Thursday outside Grenfell Towers in London--where a massive fire ripped through a 24-story...
View ArticleWhat Marketers Can Learn From the Most Effective Russian Ads of the 2016...
We've all heard reports about how Russian operatives created and distributed ads and posts on Facebook between June 2015 and August 2017. The idea was to split the millions of Americans who saw these...
View ArticlePokerStars Found a Dude With the Perfect Poker Face for Its New Ad
PokerStars puts on its game face and bids newbies to sign up for some online gambling action in fresh work themed, "You're already a great poker player." Hey, why not cash in that 401(k) and really...
View ArticleAdvertisers Must Keep Up With Cord-Cutters or Else Brands Risk Creating ‘Lost...
A coup d'etat is taking place across the television industry. It used to be that cable providers were the reigning powers of television, declaring what consumers would watch and when. Not home in time?...
View ArticlePerrier Just Remade Its Most Famous Ad, ‘Lion,’ Three Decades Later
Almost three decades after its spot "Lion," directed by Jean-Paul Goude, stormed the Cannes Lions festival, winning the Grand Prix in Film, Perrier has rolled out a remake of sorts--with everything on...
View Article4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them
Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative...
View ArticleBlack Panther Star Michael B. Jordan Explains the Creative Process in Brisk’s...
While Michael B. Jordan has been behind the camera a few times, he sees the new 60-second spot he directed for Brisk as his directorial debut. The ad shines a light on the invisible work that goes into...
View ArticleHearts & Science Hires GroupM Executive to Help Run the AT&T Business
Hearts & Science welcomed A.J. Storinge from GroupM as its new executive director, media on the AT&T account. Storinge will be tasked with leading AT&T media across the New York, Atlanta...
View ArticleLook Out, Trade Shows, Here Comes the Anti-Swag Swag Bag
Like many entrepreneurial professionals, Lynne Lambert sees a lot of swag in her business travels, and also like many professionals, she has to make a tough call about the swag bags she's found herself...
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