Clik here to view.
W+K Plays for the Big Dough
With a shot at working on a Super Bowl spot for Oreo, the world’s No. 1 cookie, Portland, Ore.-based Wieden + Kennedy has again found itself with the chance to cross over into a leading role with a...
View ArticlePebbles Boulders, Alpha Bits Now Safer for Children
Cereal companies that pledged to cut sugar and increase whole grains in the 21 brands marketed to children are making progress, according to the industry's own estimate. Today, more than 70 percent of...
View ArticleClik here to view.
Why a Popular Soup Chain Called a Woman the C-Word in a Mass Email
Soup restaurant chain Hale and Hearty had to deal with a hot and steaming bucket of something yesterday, but it wasn't broccoli cheddar. In a bizarre email sent to customers Tuesday morning, the chain...
View ArticleClik here to view.
You Want Fries With That? McDonald's Shows You How They're Made
McDonald's is all about transparency. Just rub some of its fries against a sheet of paper and see what happens. Soon, you'll be able to look straight through it and watch Tribal DDB's latest video in...
View ArticleClik here to view.
Follow This Pizza Chain on Twitter, and It Will Follow You Back … in Real Life
If you're being tailed by a bulbous, yellow stalker, it can mean one of two things: Either Donald Trump is off his meds, or you followed Mellow Mushroom on Twitter. The Atlanta-based pizza chain is...
View ArticleClik here to view.
Top 10 Commercials of the Week: Oct. 19-26
This week, one lucky lady got George Clooney and buried treasure, Will Ferrell headed to Sweden to sell some Old Milwaukee (which isn't even sold there!), and train passengers got a chance to become...
View ArticleClik here to view.
Stoli Goes to Space, the Final Frontier of Drinking
Because everything has to happen in space now, Stoli sent someone out to the edge of the Earth's atmosphere in a modified Boeing 727 to mix something called a Stoli Moonwalk in zero gravity....
View ArticleClik here to view.
Ad of the Day: Arby's
Sleep easy, America. Bo Dietl is on the case. What case, you say? The truth about your sandwich meat. It's a tough job, but someone's got to do it. Dietl, former NYPD detective, current private...
View ArticleClik here to view.
Fast Chat: PepsiCo's Josh Karpf
Earlier this fall, PepsiCo unveiled a 12-week tech startups incubator program in red-hot Brazil, building on similar efforts by the beverage/snacks giant in Europe last year and the U.S. in 2010. In...
View ArticleClik here to view.
In Sandy's Wake, Power Bar's NYC Marathon Ads Are Weirdly Gripping
"I think I'll put the pain aside." That's one of several evocative lines in Power Bar's new ads in support of the 2012 ING New York City Marathon—a race, still scheduled for this Sunday, that's become...
View ArticleClik here to view.
Dewar's: The Drinking Man's Scotch Preferred by English Women
Dewar's is trying to convince young drinkers that Scotch whiskey isn't just a drink for your irrationally angry grandfather. It's also a drink for irrationally angry hot English women with Scottish...
View ArticleClik here to view.
Alligator Sinks Its Teeth Into Acting Job for Jeremiah Weed
London ad agency Johnny Fearless used an actual alligator in this new ad for Jeremiah Weed Brew, in which the beast plays an ordinary household pet—the kind of arrangement, much like the beverage...
View ArticleClik here to view.
Ad of the Day: Hillshire Farm
Ever stared out over the horizon of your lunch plate and been spellbound by the glory of your turkey sandwich? No? Well, Hillshire Farm wants to be your first. The meat seller is out with a pair of...
View ArticleClik here to view.
Ad of the Day: Whole Foods Market
Uptight about making that perfect Martha Stewart Thanksgiving dinner? Relax. Imperfection can be as appetizing as those unsprayed apples and papayas at Whole Foods. That's the underlying message in...
View ArticleClik here to view.
Perspective: Hey, Tough Guy
In the long history of celebrity endorsements (Mark Twain, let us remember, was plugging Great Mark Cigars as early as 1875), brands have learned that while a famous face is the key requirement, a...
View ArticleClik here to view.
Sally Draper's New Iron in the Fire: Waffles
In the intensely metaphorical, self-reflective universe of Mad Men, ad campaigns mirror aspects of Don Draper's tortured psyche, and by extension, become revealing meditations on the greater human...
View ArticleClik here to view.
Dos Equis Invites You to Call the Most Interesting Voicemail in the World
The Most Interesting Man in the World is a man of few words—except when he's recording his outgoing voicemail message. Then, he (or possibly a parrot who sounds just like him) sets up elaborate...
View ArticleClik here to view.
Little Caesars Looks to Mimes, and the Stars, for Latest Goofy Ads
Barton F. Graf 9000's latest spots for Little Caesars are so splendidly, self-consciously stupid, I want to punch myself in the face and watch them all day long. Check out the kid in "Mime." He's a...
View ArticleClik here to view.
Ad of the Day: Red Bull
What is the correct way to drink a Red Bull? It's simple: First, get your celebrity skydiving buddy to jump out of a helicopter. He'll parachute down to a retired Marine base in Irvine, Calif. After...
View ArticleClik here to view.
Perspective: Color Me Thirsty
Most shoppers have never heard of Edwin Perkins, nor the dubious assortment of potions and elixirs—including a purported smoking cure called Nix-O-Tine—that he sold via his mail-order company in...
View Article