Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers...
Once seen more as an added-value proposition for media placements, publishers' branded-content labs have expanded to meet growing client demand. Publishing studios increasingly have become an appealing...
View ArticleHow One Location-Based Data Firm Is Preparing for GDPR
With the European Union's General Data Protection Regulation (or GDPR) going into place on May 25, ad-tech companies are busily assembling teams to handle privacy and set up new processes to avoid...
View ArticleIn Industry First, UM Appoints Brand Safety Officer to Lead New Advertiser...
IPG Mediabrands' UM Worldwide is the first to appoint an executive to the 4A's Advertiser Protection Bureau, a new collective committee aimed at addressing the ever-pressing issue of brand safety that...
View ArticleFacebook Announced a Data Abuse Bounty Program
Facebook has already made verbal commitments to better safeguard users' personal data, and Tuesday, the social network made a financial commitment. In the wake of the Cambridge Analytica data scandal,...
View ArticleWalmart Is Partnering With Postmates to Expand Its Grocery Delivery Services
Walmart has added logistics company Postmates to its list of grocery-delivery partners. The two will serve customers in Charlotte, N.C. In March, Walmart said it planned to tap into its network of more...
View ArticleHow a Fixation on Digital Led to a Lack of Talent Diversity in Agencies
The past decade brought us a digital revolution, and with it came a wide range of distinct concerns for the marketing and advertising industry: the question of transparency in the media supply chain,...
View ArticleInstagram’s New Camera Format Enables Users to Focus on One Person in a Photo
Instagram introduced two new features Tuesday: a Focus camera format and an @mention sticker. Focus is located next to Superzoom on the Instagram camera, and it enables users to create photos or videos...
View ArticlePayPal Close to Wrapping Up 6-Month Global Creative Review
PayPal, the online money transfer company also behind social app Venmo, is said to be narrowing down on two finalists in a global creative review that spanned six months, according to sources with...
View ArticleOne Month After Acquiring Scripps, Discovery Unveils Unified Upfront for Its...
There was no time for celebration when Discovery Communications closed its deal to acquire Scripps Networks last month. Instead, Jon Steinlauf, the former Scripps ad sales chief who was named chief...
View ArticleA Glam Hostel Gets Put to the Test When Mariah Carey Is Accidentally Booked
If the ultimate in '90s divas deems a hostel a solid choice, then it's got to be good for us mere mortals, right? In a ridiculous but rather funny spot for Hostelworld, a shiny black limo pulls up to...
View Article5 Things We Learned From Mark Zuckerberg During Day 1 of His Congressional...
This afternoon, Facebook CEO Mark Zuckerberg spent several hours answering questions from dozens of U.S. senators in Washington, D.C. The questions varied from explaining the basics of ad-tech to...
View ArticleHow to Make Your Product Stand Out During the Customer Journey
If you've ever walked through Times Square in New York, you've definitely experienced slow walkers ahead of you. They're usually tourists looking up at all the beautifully lit billboards telling them...
View ArticleFuse Media Heads Into Upfront With New Branded Content Studio
With ratings among its core millennial demographic on the rise last year, Fuse Media is heading into this year's upfront event with a new branded content studio, Fuse Collab, to help create branded...
View ArticleThe Handwritings of Kurt Cobain, David Bowie and John Lennon Are Now...
There's something viscerally personal about the handwriting of musical greats, whether its their feverishly scribbled drafts of lyrics or their introspective letters to peers and loved ones. Now the...
View Article5 Lessons Big Brands Can Learn From Startups
Show me an established category, and I'll show you a startup that's disrupting it (or about to). The trusted rules of the road for managing and marketing brands simply don't cut it on the fast and...
View ArticleSurfing Legend Lisa Andersen Ascends a Mountain of a Wave in Mother’s Final...
Beauty is about much more than youth and appearance. That's the message cosmetics brand No7 has conveyed with its ongoing "Ready" campaign, highlighting the stories of women who have defied the odds to...
View ArticleErin Go Bragh: St. Patrick’s Day Was a Hot Topic on Facebook, Instagram in March
Facebook and Instagram users had their Irish up last month, as St. Patrick's Day dominated Facebook IQ's list of Hot Topics for the month on both social networks. As far as other holidays and events,...
View ArticleMartin Agency Brings Its Signature Zaniness to Kayak After Years of...
It's been a little more than two years since Kayak decided to shift its creative account from one set of acclaimed weirdos to another, leaving Barton F. Graf for the Martin Agency. Martin's first...
View ArticleLinkedIn Teamed Up With Tenor to Add GIFs to Its Messaging
LinkedIn has really been loosening up its tie thus far in 2018. First, the professional network introduced its In It Together integrated marketing campaign during the 75th Annual Golden Globe Awards in...
View ArticleThe Martin Agency’s New CCO and Other Female Leaders on Why They Signed...
During one of the last panels at the 4A's Accelerate conference in Miami yesterday, The Martin Agency chief creative officer Karen Costello gave insight into her shop's culture, highlighting the...
View Article