It’s Still a Tide Ad: Revisiting Saatchi’s Super Bowl Campaign, a Month Later

A month after their clever, amusing, meta ads won Super Bowl LII, Tide and Saatchi & Saatchi New York are still basking in the afterglow. For a brand that was struggling mightily with the headache of the so-called "Tide Pod challenge" in the weeks leading up to the game, Super Bowl Sunday was the kind...